All Rings Considered

Before we turned our phones to silent or vibrate, there was a time when everyone had ringtones -- when the song your phone played really said something about you. These simple, 15 second melodies were disposable, yet highly personal trinkets. They started with monophonic bleeps and bloops and eventually became actual clips of real songs. And it was all thanks to a man named Vesku-Matti Paananen.

All Rings Considered

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.