How to use Perry Marshall’s 80/20 on your Facebook and Twitter Ads

How to use Perry Marshall’s 80/20 on your Facebook and Twitter Ads

The 80/20 rule is an observation more than a tool. That’s an important distinction. Your job is to give your efforts enough variables for the 80/20 to reveal itself so you can properly leverage it. In other words, shotgun approach first, and then follow the 80/20 trail to tremendous ad results!

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