Attaining Search Strategy Zen in the AI Storm

In this episode of #Hashtags, Gartner analyst Noam Dorros discusses the current state of the rapidly evolving landscape that is search marketing. The discussion includes the missteps of AI releases from Google and the aftermath, search algorithm updates, and where CMOs and digital marketing leaders should focus their efforts to maintain success amid the turmoil.

Noam Dorros is a director analyst for consumer goods at Gartner. Noam transforms data driven insights into actionable opportunities for various clients within the consumable goods sector. Working with top brands in the consumer packaged goods, personal care and food and beverage categories, Noam advises on everything from best practices and industry trends to deriving customized digital recommendations that fit various client objectives.