"No such thing as a typical farmer"

The AF Group talk us their their own journey bringing technology into their business. AF is the UK’s largest agricultural purchasing co-operative and works with thousands of farmers across the UK.

AF have been improving their digital journey - helping farmers predict when to buy fertiliser, massive digitisation of the invoicing system, and the new AF app. By taking farmers on the journey with them, AF Group are leading the way in tech adoption in agriculture.

This episode forms part of our Back to the Future project, for Agri-TechE's 10th birthday celebrations.

As part of our “Back to the Future” project, we’re asking Agri-TechE members to reflect on how the agri-tech industry has evolved over the past decade and to share their vision for the next ten years. By compiling these insights, we aim to create a powerful outlook on the future of agriculture, a compelling call to arms for the industry driven by the diverse perspectives of our community.

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