1960s: Dato Carreras and the power of advertising

Season 1: The TAG Heuer Carrera |

Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world.

Image: Heuer Carrera, Reference 3147 N (Dato)

Show notes:

0:35 Date complication added to Carrera watches

1:00 1965: Jack Heuer and the Mad Men of Madison Avenue

1:57 Production flaw leading to iconic asymmetric design

2:32 Heuer x logos on dial: a surprising success

3:41 3147 second series logos: Carroll Shelby & the Jordanian Air Force

4:18 How the logo dials were created

5:24 Success of the chronograph novelty