Selena's Superstar Week: Wizards Return, Ice Cube Crush, and Rare Beauty Billions

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Selena Gomez has been everywhere the past few days, both in headlines and on social media, with a week that highlights her multi-hyphenate power across TV, business, and her ever-relatable persona. The biggest news is her official return to Disney Channel's Wizards Beyond Waverly Place, reprising her iconic role as Alex Russo for the sequel series' second season. She revealed the news on Instagram with a nostalgic photo from the set captioned just feels right, sparking major excitement among fans and media outlets like Just Jared Jr, People, and The Times of India. Her executive producer status also keeps her creative fingerprints all over the series. Disney insiders are already touting the show's impressive viewership numbers, with the first season premiere breaking Disney Plus records for global audience.

On the lighter side, Selena kept her signature candidness alive during a Complex GOAT Talk episode with Karol G, where she confessed that her first childhood crush, at age five, was none other than rapper Ice Cube, explaining I just thought he would protect me. The revelation prompted social media buzz and playful coverage from outlets like TMZ, People, and The Jasmine Brand, who all delighted in this quirky slice of her backstory. Selena also discussed her longtime admiration for Eminem’s music and revealed she hopes to collaborate with Ariana Grande, a dream collab that could set the internet ablaze if it comes to fruition.

In business headlines, Rare Beauty’s momentum shows no sign of slowing. Brand VM reports her makeup empire is now valued near $2 billion, with annual sales topping $350 million and Selena holding a majority stake. Her reach remains dizzying, with over 400 million Instagram followers and the ability to command around $2.5 million per sponsored post. Adding to her entrepreneurial streak, Good Morning America just spotlighted the launch of her new summer cookware line with Our Place, a continued celebration of Selena’s cooking journey featuring exclusive limited-edition colors.

Selena’s personal life also remains a subject of positive coverage. She is still engaged to music producer Benny Blanco, and the couple is deep into wedding planning following their collaborative album earlier this year. In all, this week underscores Selena Gomez’s unique staying power in Hollywood: from iconic TV roles and viral confessions to billion-dollar business moves and personal milestones, she continues to command the spotlight with authenticity and influence.

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