Selena Gomez: Billion-Dollar Beauty, Rare Resilience, and Hints of a Comeback

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Selena Gomez has had a headline-grabbing week, much of it centering on her Rare Beauty business, her public appearances, and some heartfelt personal moments both online and off. The biggest news came when she celebrated the launch of Rare Beauty’s first-ever Eau de Parfum with a glitzy Los Angeles party on August 7, attended by stars including the cast of Love Island USA. Social media exploded with videos of Gomez jumping for joy as she met the reality show’s contestants for the first time, with Amaya Espinal sharing their own TikTok of Selena spritzing the new fragrance. The event also made a splash for Gomez’s style, with Elle and Harper’s Bazaar covering her choice of a shimmering halter dress by Cult Gaia and her poised, fresh aesthetic—both a statement of her calm domination in the beauty business.

Rare Beauty, by the way, is not just making headlines for its celebrity founder. Recent financial profiles from Bloomberg, The Tradable, and Elle confirm that Gomez’s net worth has soared past $1.3 billion, with over 80 percent of that directly tied to Rare Beauty’s continued explosive growth. Analysts point out that her 51 percent ownership stake is now worth well over $1 billion, cementing her as not only the richest former Disney star but also one of the shrewdest entrepreneurs in the entertainment world. There is also speculation about a potential Rare Beauty IPO or sale, but Gomez downplayed the rumors in her Women’s Wear Daily interview, saying she is determined to keep the focus on meaningful products and community.

On the music front, Selena generated buzz by discussing her desire to re-record “Who Says,” the signature track from her days with Selena Gomez and the Scene. Interviewed on Jake Shane’s Therapuss podcast, she reflected on the song’s lasting resonance and admitted a new version might let her perform it on tour again—hinting that a comeback is not off the table, although she joked she would have to drop the key down several octaves for her current voice.

Social media and tabloids also picked up Gomez’s low-key posts from her downtime this summer, showing cozy date nights with fiancé Benny Blanco, personal photos from Wizards of Waverly Place watch parties with old co-stars, and moments of candid reflection. Fans continue to celebrate her resilience and candor, especially given her open discussions on friendship—Taylor Swift among her closest—and mental health.

Wrapping her busy week, Gomez remains in the spotlight for ongoing work on Wizards Beyond Waverly Place, production for Only Murders in the Building’s fifth season set to premiere in September, and of course, for her philanthropic efforts connected to mental health through the Rare Impact Fund. If the past few days are any sign, Selena Gomez is as present—and as influential—as ever, leading every headline from the boardroom to the red carpet.

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