Building Accessible Websites From Scratch Part One for Business Owners

Building Accessible Websites From Scratch Part One for Business Owners

Join Natalie MacLees and Natalie Garza on the 15th episode of the AAArdvark Accessibility Podcast as they discuss the importance of web accessibility for website owners. Learn why it’s crucial to consider accessibility from the beginning of a website project, the benefits of an accessible website, and practical tips on choosing the right tools and expertise.

Natalie Garza: Hello, everybody, and welcome to the 15th episode of the AAArdvark Accessibility Podcast. My name is Natalie G, and I’m an accessibility novice, and with us today is:

Natalie MacLees: Natalie Mac, accessibility expert. (Full name is Natalie MacLees, and her nickname is Natalie Mac!)

Natalie Garza: And, in today’s episode, we are going to talk about web accessibility when building websites from scratch. So we ended up making this a two-parter. This one is gonna be geared towards website owners,

(Natalie Garza accidentally set off the built-in Apple Confetti reaction.)

Natalie MacLees: We are really excited about that.

Natalie Garza: Website owners! And the next part is gonna be geared towards developers and agencies. So to kick us off, Natalie, why is it important to build a website to be accessible from scratch?

Natalie MacLees: Oh, it’s your favorite metaphor, Natalie, from Lainey Feingold, that you cannot put the chocolate chips on the cookie after it’s baked. So if you try to build your website and then come back and try to make it accessible, it’s gonna be a nightmare. It’s not gonna be fun, and it’s probably going to at least double the cost of your website.

Because going back to a website that was built without accessibility in mind and trying to make it accessible is very difficult and very time consuming, and it could double or even triple the cost of having the website built to begin with. If you instead build an accessible website from the very, very beginning, I would say you’re probably looking at maybe about 20% more cost to have an accessible website versus an inaccessible one.

Natalie Garza: Yeah, so for one, it’s very cost-effective. But there are other benefits too.

Natalie MacLees: There’s benefits to having an accessible website. They’re more SEO friendly and who doesn’t want their site to be found in search engines? I mean, you put it online because you wanted people to find it, presumably. You can avoid legal risks, so you won’t be getting demand letters. Or if you do get a demand letter, you’ll have proof that you have been working on the accessibility of your website and it has been improving.

The overall user experience of an accessible website tends to be better. They tend to be more performant.

Having an accessible website could also increase your potential audience by up to 20% because there are between one in five and one in four, Americans who are people with disabilities. So you’re gonna capture even more of the market and potentially increase your revenue by up to 20%.

So, if your website is accessible, it just means more people can interact with it, more people can understand it, can get to all the parts of your website that you want them to interact with, like your contact forms, your checkout pages, all that good stuff.

They can get to all the good stuff and they can get to it no matter what device they happen to be using. If they’re out and about and trying to buy something from your website on their phone, it’s gonna work. If they’re at home on their laptop or their tablet, it’s...

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WCAGs Cousins – ATAG, UAAG, PDF/UA

WCAGs Cousins – ATAG, UAAG, PDF/UA

Join Natalie and Natalie in the twelfth episode of the AAArdvark Accessibility Podcast as they explore the lesser-known cousins of WCAG: ATAG, UAAG, and PDF/UA. They discuss the importance of these guidelines for authoring tools, user agents, and PDFs and explore how implementing them can significantly enhance web accessibility. The episode also touches on the real-world implications and the responsibilities of tool developers in creating accessible software. Natalie Garza: Hello, everybody, and welcome to this episode of the AAArdvark Accessibility Podcast. My name is Natalie G, and with me today is, Natalie MacLees: Natalie MacLees. Natalie Garza: Yes, thank you for joining us today, Natalie. Natalie MacLees: Thanks for having me. Natalie Garza: Yes, this is the twelfth episode, and in this podcast episode, we’re gonna talk about WCAG’s cousins. Let’s talk about cousins. They are ATAG, UAAG, and PDF/UA. Natalie MacLees: Yeah, I’m pretty sure those are the official names. Natalie Garza: Yes, we’re gonna go over each one. Natalie MacLees: The other accessibility guidelines. Natalie Garza: Yes, the not-so-mentioned, often forgotten, but they’re here, and we’re gonna talk about them. Alright, Natalie, what is, what is WCAG? It’s just a refresher for our audience.  Natalie MacLees: WCAG, W C A G, stands for the Web Content Accessibility Guidelines, and it’s what applies to any kind of online content or software, even though the name is web content. So like online web apps and things like that, it also applies. Natalie Garza: Yes, and I feel like if you put any attention into the accessibility space, that’s all you hear. WCAG this, WCAG that. Natalie MacLees: Yes, you do hear it a lot. People talk about WCAG a lot and they don’t talk about its cousins. Natalie Garza: What are the cousins, Natalie? We want to start with ATAG? Natalie MacLees: I usually say A-TAG, but okay, we can call it whatever you want. ATAG, Authoring Tool Accessibility Guidelines. You’ll notice they all end in A G because they’re all accessibility guidelines. And this is a set of guidelines meant for authoring tools. So things like your favorite CMS. Whether that’s Drupal, WordPress, Wix, Weebly, Squarespace, etc. There’s literally hundreds of them at this point and ATAG should be applying to all of these things. Unfortunately, it is not very evenly implemented. And ATAG aims to do two things with an authoring tool. Number one, it aims to try to make sure that people with disabilities can use the tool. And, so in that way, it’s all of the WCAG rules just applied to, you know, the admin editing interface of, you know, WordPress or whatever to make sure that if you’re using a screen reader or your keyboard only, or, you know, whatever kind of assistive technology you’re using, you can go in and write blog posts and add images and all of those kinds of things. The other part of ATAG is to help you, as an author, make sure that your content that you’re creating is accessible. And so it should have little tips and little warnings that show up. If you try to put white text on a pale yellow background, you should see some kind of warning come up that just says, “Oh, hey, you might want to pick a different color here. This isn’t accessible.” It should have little reminders, “oh...

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