Accessibility Meets SEO: Boost rankings and usability with the same fixes?!

Accessibility Meets SEO: Boost rankings and usability with the same fixes?!

Join co-hosts Natalie Garza and digital accessibility expert Natalie MacLees for episode 34 of the AAArdvark Accessibility Podcast. This episode delves into the overlap between accessibility and SEO, highlighting how both can benefit from keyword targeting, content readability, page titles, link purposes, headings, and adaptable content.

The hosts discuss various Web Content Accessibility Guidelines (WCAG) criteria that also enhance SEO and provide practical tips for making your website more accessible and search-engine-friendly.

Intro: Accessibility Meets SEO

Natalie Garza: Hello everybody, and welcome to the AAArdvark Accessibility Podcast. This is episode 34. I’m one of the co-hosts, Natalie Garza, and with me today is,

Natalie MacLees: Natalie MacLees, the other co-host.

Natalie Garza: And she is a digital accessibility expert here to walk us through today’s topic, which is the overlap, the handshake between accessibility and SEO.

Intro: Accessibility Meets SEO

So let’s give the viewers a little refresher. What does SEO even stand for to begin with?

Natalie MacLees: Search engine optimization. And it’s just some things that you can do on your website to make sure that search engines are more likely to find it, especially when they’re searching for particular keywords.

Natalie Garza: Yeah, and we’re not gonna get into all SEO basics. We just wanna show you guys how much overlap there is between accessibility topics and fixes for your website and SEO improvements.

Alt Text and Non-Text Content

So, starting off with the concept of keyword targeting. Basically, creating content based on what people search for. So what is the first WCAG success criterion that we’re gonna talk about that overlaps with this?

Natalie MacLees: Yeah, so 1.1.1, which is called Non-text Content, but this is basically the WCAG rule that says our images need alt text. It says some other things as well, but that’s the main thing that most people take away from that one.

So you do wanna make sure that if you have non-decorative images, images that are conveying information of some kind, that they have alternative text.

So for somebody who can’t see the image, for whatever reason, they can still get information about what is contained in that image. Search engines can’t see your images, so they also benefit from having alt text.

Where you wanna be careful is that your alt text is for people first. So don’t just use your alt text for keyword stuffing for SEO. Make sure it works for people first.

Natalie Garza: Exactly. Yeah. Would you be embarrassed if this gets shown to a person, or will this be actually helpful? So alt text is a great way to incorporate keywords.

Keep It Simple: Reading Level

What’s the next way to incorporate keyword targeting that also overlaps with accessibility?

Natalie MacLees: Yeah, so your content itself, so we have 3.1.5 Reading Level, we wanna keep things to about an eighth grade reading level. So if you’re not in the US that’s around like junior high, like where you are when you’re 12 or 13 years old. Very friendly, straightforward language, that is going to be helpful for the search engines to ingest that and figure out what your page is about.

But it’s also helpfu...

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WCAGs Cousins – ATAG, UAAG, PDF/UA

WCAGs Cousins – ATAG, UAAG, PDF/UA

Join Natalie and Natalie in the twelfth episode of the AAArdvark Accessibility Podcast as they explore the lesser-known cousins of WCAG: ATAG, UAAG, and PDF/UA. They discuss the importance of these guidelines for authoring tools, user agents, and PDFs and explore how implementing them can significantly enhance web accessibility. The episode also touches on the real-world implications and the responsibilities of tool developers in creating accessible software. Natalie Garza: Hello, everybody, and welcome to this episode of the AAArdvark Accessibility Podcast. My name is Natalie G, and with me today is, Natalie MacLees: Natalie MacLees. Natalie Garza: Yes, thank you for joining us today, Natalie. Natalie MacLees: Thanks for having me. Natalie Garza: Yes, this is the twelfth episode, and in this podcast episode, we’re gonna talk about WCAG’s cousins. Let’s talk about cousins. They are ATAG, UAAG, and PDF/UA. Natalie MacLees: Yeah, I’m pretty sure those are the official names. Natalie Garza: Yes, we’re gonna go over each one. Natalie MacLees: The other accessibility guidelines. Natalie Garza: Yes, the not-so-mentioned, often forgotten, but they’re here, and we’re gonna talk about them. Alright, Natalie, what is, what is WCAG? It’s just a refresher for our audience.  Natalie MacLees: WCAG, W C A G, stands for the Web Content Accessibility Guidelines, and it’s what applies to any kind of online content or software, even though the name is web content. So like online web apps and things like that, it also applies. Natalie Garza: Yes, and I feel like if you put any attention into the accessibility space, that’s all you hear. WCAG this, WCAG that. Natalie MacLees: Yes, you do hear it a lot. People talk about WCAG a lot and they don’t talk about its cousins. Natalie Garza: What are the cousins, Natalie? We want to start with ATAG? Natalie MacLees: I usually say A-TAG, but okay, we can call it whatever you want. ATAG, Authoring Tool Accessibility Guidelines. You’ll notice they all end in A G because they’re all accessibility guidelines. And this is a set of guidelines meant for authoring tools. So things like your favorite CMS. Whether that’s Drupal, WordPress, Wix, Weebly, Squarespace, etc. There’s literally hundreds of them at this point and ATAG should be applying to all of these things. Unfortunately, it is not very evenly implemented. And ATAG aims to do two things with an authoring tool. Number one, it aims to try to make sure that people with disabilities can use the tool. And, so in that way, it’s all of the WCAG rules just applied to, you know, the admin editing interface of, you know, WordPress or whatever to make sure that if you’re using a screen reader or your keyboard only, or, you know, whatever kind of assistive technology you’re using, you can go in and write blog posts and add images and all of those kinds of things. The other part of ATAG is to help you, as an author, make sure that your content that you’re creating is accessible. And so it should have little tips and little warnings that show up. If you try to put white text on a pale yellow background, you should see some kind of warning come up that just says, “Oh, hey, you might want to pick a different color here. This isn’t accessible.” It should have little reminders, “oh...

21 Helmi 31min

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