Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)
From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertising is evolving, well...fast. In this episode, Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era. Listen in to gain insights around shoppable ads, measurement, AI-fueled creative and segmentation, and how marketers can better plan and optimize campaigns in an increasingly fragmented TV landscape.
3 Heinä 19min
The Future of MMM (with Greg Dolan)
Fragmentation in the marketing industry isn’t new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Keen Decision Systems, joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet these challenges. Dolan outlines how breaking down marketing silos with a top-down and bottom-up approach can drive better decisions, collaboration, and results across teams and organizations. He and Noor also explore why real-time insights and holistic measurement are critical in a world of shrinking budgets and exploding channels.
2 Heinä 11min
Bringing Strategy Back to Adtech (with Tash Walker)
Is too much tech undermining your marketing strategy? In an era where there seems to be a tech point solution for everything, hear why it’s critical to build a strong strategic foundation first before layering on technology and automation. Tash Walker, founder of global research agency The Mix, joins host Noor Naseer to explore how marketers are mistaking data for insight, and why chasing short-term media metrics can derail long-term brand growth. Together, they break down what it takes to craft strong, human-centered strategies in a fragmented media landscape—and why it’s time to rethink how much thinking we’re outsourcing to our tools.
26 Kesä 13min
Rethinking Work in Adtech (with Rishad Tobaccowala)
Host Noor Naseer sits down with author, podcaster, and ad industry visionary Rishad Tobaccowala to discuss how leaders should be rethinking work in today’s adtech landscape. Rishad explores how work has fundamentally changed, details the evolving priorities of the modern workforce, and shares why the adtech industry must broaden its perspective to stay relevant. Listen in for candid conversation and actionable advice on navigating the future of work in advertising and adtech.
31 Touko 37min
Understand Adtech Like a Pro (with Shiv Gupta)
In the fast-evolving world of programmatic media and adtech, staying informed is key to advertising success. In this episode, U of Digital Founder Shiv Gupta joins host Noor Naseer to discuss how advertisers need sources of credible information to build sound adtech perspective. Gupta explores how education can help advertisers adapt to rapid industry evolutions, from AI-driven programmatic advertising to evolving privacy regulations. This episode equips advertisers with the mindset shift needed to stay competitive as changes like these redefine the advertising ecosystem.
14 Huhti 42min
Uncovering Human Insight for Programmatic Success (with Albert Thompson)
In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so. In this episode, Thompson shares how bringing more human insight to programmatic campaigns is vital for optimal media performance. Together with host Noor Naseer, he explores how buyers can blend automation with human expertise to drive more successful campaigns.
14 Maalis 38min
The CIO's Playbook for Media Investment (with Shelby Saville)
In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby Saville, Chief Executive Officer at Starcom US, shares valuable insights from her time serving as Chief Investment Officer at Publicis Media, US. Together with host Noor Naseer, Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead. Her candid perspective offers actionable lessons for both buyers and sellers looking to succeed in an ever-evolving ecosystem.
13 Tammi 37min
The Art of Selling to Holding Companies (with Beau Davis)
In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today’s advertising ecosystem. Davis explores strategies for overcoming these obstacles, from longer sales cycles and less face time with clients to growing skepticism from buyers. Together with host Noor Naseer, he discusses what sellers need to know before securing meetings and how to better connect with ad agencies, particularly holding companies.
16 Joulu 202437min
