How to Make Horizontal Positioning Work

How to Make Horizontal Positioning Work

David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals.

Links

“Strengthening a Weak Horizontal Positioning” by David C. Baker on punctuation.com

Episoder(220)

Communication Components in Your Sales Toolbox

Communication Components in Your Sales Toolbox

Blair shares an overview of all the communication tools creative firms should be using throughout the sales process.

24 Mar 202134min

Performance Bands

Performance Bands

David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.

10 Mar 202136min

Creative Bullshit Bingo

Creative Bullshit Bingo

David is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.

24 Feb 202123min

Is "Agency" Still the Right Word?

Is "Agency" Still the Right Word?

Blair stops to think about what "agency" actually means, and if it's the right term to describe firms in the creative services space.

10 Feb 202125min

Let's Talk About Money

Let's Talk About Money

David lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.

27 Jan 202132min

The Enemy Within

The Enemy Within

Blair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.

13 Jan 202129min

Holding Opposite Perspectives in a Healthy Tension

Holding Opposite Perspectives in a Healthy Tension

David wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itself.

30 Des 202030min

Slapping Down Your Childlike Glee

Slapping Down Your Childlike Glee

Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.

16 Des 202034min

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