The Top 15 Tactics from 2024

The Top 15 Tactics from 2024

The top 15 sales tips shared on the podcast in 2024 (full episodes linked below) Prospecting Best Practices: "That's Exactly Why I Called" Response: Use objections as a reason to keep the conversation going (Sara Uy) Presuppose the Problem: Start with, "You've probably looked into X before, huh?" to reduce sales pressure and uncover nuance (Josh Braun) Call Yourself First: Test new phone numbers for spam labeling before dialing prospects (Ken Amar) Effective Email Structure: Combine business initiatives, industry trends, and triggers for personalized, resonant cold emails (Kyle Coleman) Heard the Name Tossed Around Opener: Open with network credibility, then focus on problem-centric pitches (from the "Cold Calling Sucks" book) Discovery & Sales Process Best Practices: Problem Storytelling: Turn problem agreement into a story by asking, "When did you realize this was a problem?" (Charles Muhlbauer) The 1–10 Feedback Question: Ask prospects to rate your demo and explore what would make it a 10 (Steven Bryerton) Don’t Mistake Activity for Achievement: Align sales stages with outcomes (Mark Kosoglow) Use Labels in Negotiations: Diffuse tension by labeling emotions, e.g., "It seems like you just want to get a good deal," to avoid triggering defensiveness (Chris Voss) Lead, Don’t Ask, Mid-Cycle: Overcome indecision by offering clear recommendations and removing irrelevant options (Matt Dixon) Leadership Best Practices: Invert the Hiring Funnel: Sell candidates on the opportunity first, then test skills later (Hiring Playbook) Disarming Transparency in Hiring: Share risks and weaknesses with candidates to surface objections early and build trust (Mark Kosoglow) 20/80 Training Rhythms: Spend 20% of the time introducing new skills and 80% reinforcing them weekly (Training Playbook) Pipeline Squeeze: Ask key questions (e.g., deal size, close date, buyer awareness) to assess pipeline health and socialize results (John Sherer) Document the Wiggle (W.G.L.L): Define "what good looks like," then practice targeted scenarios repeatedly for efficiency (Kevin Dorsey) Thanks sellers for tuning in this year! See you in 2025 with more of the most actionable tips in sales, be sure to subscribe to our weekly newsletter here.

Episoder(511)

71 (Sell): Perfecting the Up-Front Contract...straight from the source (Joe Diliberto, President/Owner @ Sandler Training)

71 (Sell): Perfecting the Up-Front Contract...straight from the source (Joe Diliberto, President/Owner @ Sandler Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Use an UFC at the beginning of your meeting to anchor customers to next steps at the end. * Use an UFC at the end of your meeting to anchor to outcomes of the following meeting. * Demonstrate active listening and credibility by pausing to dig in deeper when uncovering a truth. * When surprised by a hard stop...establish an even shorter stop to figure out if the time is even needed. ====================== Joe’s Path to President’s Club: * President/Owner @ Sandler Training SF RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

20 Okt 202132min

Playbook: Cold Emails

Playbook: Cold Emails

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to send cold emails that actually work. FOUR ACTIONABLE TAKEAWAYS Stop trying to sell everything under the sun. Keep it to one pain point per email. Start your sequence with an email, and move to 10 touches over 30 days with a mix of calls and emails. Use the 3x3 rule with a crispy problem, what you do, and a quick ask for interest. Avoid over formalities/news headlines so that your message actually resonates with the reader. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

13 Okt 202129min

70 (Sell): Breaking down negotiation tactics against every type of buyer persona (Morgan Melo, Sales @ Pave)

70 (Sell): Breaking down negotiation tactics against every type of buyer persona (Morgan Melo, Sales @ Pave)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Use “typically” questions to demonstrate your credibility. Avoid the generic, open-ended q’s. * Lean on your relationship with the champion to be confident you have the deal BEFORE negotiation. * Figure out all of the non-ARR related gives in your toolbelt and leverage those first. * Laugh when you get a ridiculous ask on pricing if you’ve gotten agreement on the value. ====================== Morgan’s Path to President’s Club: * Sales @ Pave * Former AE @ Carta * Client Strategist @ PwC ====================== RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

6 Okt 202130min

69 (Sell): Adapting to the future of sales and prospecting into the millennial customer base (Collin Cadmus, Founder @ CollinCadmus.com)

69 (Sell): Adapting to the future of sales and prospecting into the millennial customer base (Collin Cadmus, Founder @ CollinCadmus.com)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Optimize your voicemail for transcription - keep it simple and skip the feature dump. * Get your golden nugget and turn it into a Next Step - don’t keep digging. * Keep your prospecting short and sweet to avoid rabbit holes. * Find different people/partners you can exchange leads with to keep our pipeline full. ====================== Collion’s Path to President’s Club: * Founder @ CollinCadmus.com * Former VP Sales @ Aircall RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

29 Sep 202128min

68 (Sell): Maximizing your pipeline by going wide AND deep on your prospecting (Tonima Khan, Senior AE @ Slack)

68 (Sell): Maximizing your pipeline by going wide AND deep on your prospecting (Tonima Khan, Senior AE @ Slack)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Segment your cadences based on industry / persona to further personalize. * Target multiple departments of your prospect’s business. Don’t just stop when you reach one. * Always be prepared to “give” with an initial theory on the prospect’s pains based on the market. * Avoid going right to the demo without getting some discovery in return. ====================== Tonima’s Path to President’s Club: * Senior AE @ Slack * Former Sales Manager @ Oracle RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

22 Sep 202128min

67 (Sell): Becoming the CEO of your territory in your path to President’s Club (Anthony Cessario, VP of Industries & GTM Solutions @ Clari)

67 (Sell): Becoming the CEO of your territory in your path to President’s Club (Anthony Cessario, VP of Industries & GTM Solutions @ Clari)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Ask your customer how they build business cases instead of just sending over your ROI sheet. * Give an intentionally large range when asked about pricing to gauge where they stand. * Get as many referrals as you can, from as many teammates as you can - “Shark Week” * After the pricing “give”, you should always ask for the budgeting process as a “get” ====================== Anthony’s Path to President’s Club: * VP of Industries & GTM Solutions // Former VP of Enterprise Sales - West @ Clari * RVP of Enterprise Sales @ Oracle THE LATEST FROM 30MPC Tactic TV Toolkits & Templates THE LATEST FROM 30MPC Tactic Teardown Toolkits & Templates THINGS YOU CAN STEAL Prospecting Lavender: Sales Email Frameworks ZoomInfo: 5 Plays, 30MPC Style Woodpecker: Nick’s Sales Cadence Orum: 5 Cold Call Objection Talk Tracks Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max) Boomerang: Tactics for Peak Productivity RocketReach: 8 ways to triple your phone connects and email opens Influ2: 9 Ways to Humanize Your Outreach Discovery & Demo Otter.ai: The Ultimate Discovery Checklist Calendly: Speed up your sales cycle & increase revenue Klue: Dismantling Competitors Clari: How to Sell to the CFO Sales Process Pipedrive: 5 deal cheat codes to cut your sales cycle in half Demandbase: 6 Templates to Accelerate Deals Superhuman: 6 Ways To Be An Inbox Superhuman Gong: Master Class Qwilr: Sales Proposal Upgrade Outreach: 1 Sequence to Create and 5 Templates to Close Salesloft: Selling to Power ONE ASK You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter. It will increase your chances of making President’s Club by 227%. Okay maybe not, but we’d still really love you for it :)

15 Sep 202129min

66 (Sell): Getting to power with the right deals, at the right time (Ian Koniak, Founder of Ian Koniak Sales Training)

66 (Sell): Getting to power with the right deals, at the right time (Ian Koniak, Founder of Ian Koniak Sales Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Explain why any step would be better than the status-quo. Next, explain why your solution fits best. * Utilize your champion (until proven guilty) at which time it is okay to go over their head. * Never bash your champion, they will likely get reintroduced later on in the cycle.  * Share your thesis when speaking with an executive, then jump into the gravity in their eyes. ====================== Ian’s Path to President’s Club: * Founder of Ian Koniak sales training/consulting * Strategic Account Director @ Salesforce.com * #1 Account Executive in the Enterprise Select Division of Salesforce.com * 42+ consecutive months over quota RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

8 Sep 202130min

65 (Sell): Speed up your deal cycle with Second Voice and hitting the phones (Lydia Rahill, Director of Strategic Expansion @ CB Insights)

65 (Sell): Speed up your deal cycle with Second Voice and hitting the phones (Lydia Rahill, Director of Strategic Expansion @ CB Insights)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * De-prioritize prospects that aren’t willing to commit to a re-connect call. * Always have the meeting scheduled by the end of your current one. * Have your boss send you an email to forward to your prospect. * Ask for internal emails in your negotiations to get prospects to commit. ====================== Lydia’s Path to President’s Club: * Over 300% of quota achiever @ CB Insights * Irelands’ 30 under 30 RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

1 Sep 202122min

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