The CIO's Playbook for Media Investment (with Shelby Saville)
In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby Saville, Chief Executive Officer at Starcom US, shares valuable insights from her time serving as Chief Investment Officer at Publicis Media, US. Together with host Noor Naseer, Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead. Her candid perspective offers actionable lessons for both buyers and sellers looking to succeed in an ever-evolving ecosystem.
13 Jan 37min
The Art of Selling to Holding Companies (with Beau Davis)
In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today’s advertising ecosystem. Davis explores strategies for overcoming these obstacles, from longer sales cycles and less face time with clients to growing skepticism from buyers. Together with host Noor Naseer, he discusses what sellers need to know before securing meetings and how to better connect with ad agencies, particularly holding companies.
16 Des 202437min
Dealing with Signal Loss (with Vince Voiro)
As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever. In this episode, Vince Voiro, Sr. Director of Connectivity & Ecosystem at LiveRamp, shares the latest on one of these alternative solutions: identity resolution. Together with host Noor Naseer, Voiro explores what identity resolution is, what data is needed to enable it, how it can improve activations and measurement workflows, and more.
3 Des 202428min
How Agencies Can Keep Up with Media Evolution (with John Lods)
In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper insights and expertise around which platforms to invest in, how to leverage first-party data for greater impact, and more. In this episode, John Lods, CEO of the agency Arm Candy, shares his thoughts on navigating these complexities. Together with host Noor Naseer, Lods explores how agencies can stay ahead of the curve, evaluate new technologies, and offer meaningful, data-driven advice that sets their clients up for success.
19 Sep 202430min
AI, Explained (with Alex Castrounis)
Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. Alex Castrounis is the Founder and CEO of Why of AI, an AI consultancy that educates and advises businesses on investing in AI in impactful ways. In this episode, he lays out the foundational knowledge marketers need to effectively harness this much hyped emerging technology.
9 Mai 202435min
Accelerating Campaigns with Automation & AI (with Eric Mayhew)
Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital media. He joins host Noor Naseer to highlight how automation and AI can reduce low-value manual labor, minimize friction in workflows and help people and organizations unleash themselves from the laborious aspects of media buying.
1 Mar 202429min
Examining the Supply Side (with Ian Trider)
In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic media buying. Ian explains how this strategy enhances transparency and efficiency in the digital advertising supply chain. The episode explores how advertisers can benefit from selecting optimal paths to reach their target audiences while minimizing costs and fraud.
3 Okt 202331min
Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)
What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers. In this episode, industry thought leader and AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.
30 Mai 202331min
