Finding Mentorship in AdTech (with Matt Barash)

James Schwarz is tasked to do a whole lot more than sell the American dream. He’s helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He’s also working to attract and retain realtors by providing innovative marketing tools that help close deals. As VP of Marketing & Media Strategies at RE/MAX, James oversees digital marketing, media and creative services for the noted real estate company’s more than 6,800 offices and over 100,000 agents. James shares the challenges the company faces in a crowded and competitive marketplace and how RE/MAX is making it easy for realtors to use digital tactics to get in front of prospective buyers and sellers.

17 Nov 201958min

Since 2017, Anas Ghazi has acted as the CEO of WPP’s Data Alliance and is also a growth office for Kantar. Most shocking about Anas’ current role is the fact that he’s only been in the advertising and marketing industry for a total of 6 years. Anas speaks with us about his original career aspirations, his fascination, and dedication to harnessing the power of data and the sacrifices he’s made to secure a meteoric rise to the top.

21 Okt 201958min

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It’s understandable; targeting consumers at the right place and time can drive real world action, a key goal for many advertisers. With the urging of privacy advocates and expectations set by regulators, advertisers using location data must understand forthcoming standards of transparency and privacy. Accordingly, the world of location is entering a new era. We chat with Lawrence Chan, the EVP of Data Ecosystems at mobile intelligence company Cuebiq to shed light on how advertisers can continue leveraging location data while observing new standards of privacy compliance.

17 Sep 201946min

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering. As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account. In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

19 Aug 201957min

The word “innovation” gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?   On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for over 35 years. He’s developed noteworthy agency teams and nurtured tech-first ideas for brands like GM, McDonalds, Disney and United Airlines. Listen in, as Rishad shares various execution strategies, how to stay ahead of the curve when navigating a career in advertising, and why advertisers who ignore change always lose.

23 Jul 20191h 7min

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

2 Jul 201959s

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Centro’s expert, Laura Perritte. As National VP of Client and Media Services, Laura is a pro when it comes to maximizing client investments and pushing working media to the max. Listen in, as she dishes on how to get scrappy by using data sources, personalizing creative messaging, developing custom audiences, considering geography, executing across social channels, and more! Don’t miss out on these tips from the field—with so many media options to choose from, assessing whether you’re getting the best bang for your buck is now more important than ever.

18 Jun 201948min

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

10 Jun 201954s