Dealing with Diversity (with Veronica Appleton)
In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and inclusion (DEI) strategies. In this episode, DEI executive and educator Veronica Appleton provides a primer and shares her perspective on addressing DEI in the greater advertising and marketing landscape.
26 Aug 202026min
Create Cause-Based Campaigns
While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations. For some perspective on this topic, we speak to Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and Amanda Pyron, Executive Director of The Network, a membership organization that advocates against domestic violence. Amanda shares her inside perspective on the unique challenges that non-profits face, while Jordan provides color on how organizations can approach mission-driven advertising in today’s world.
20 Jul 202043min
The Art of the Subscription Box
The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-COVID world. Dustin McAdams, CEO of petcare subscription service PupJoy, joins the podcast to share what he's learned in his pursuit of offering the best customer care in the subscription services space. Dustin also shares how he cuts through a cluttered marketplace to offer the greatest products and service to his existing digital customers, while gaining the attention of prospective clients.
27 Mai 202038min
Think Clearly Under Pressure (with Lola Wright)
Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional and personal lives. The real-life distance from colleagues and clients, increased connection via technology, and general state of uncertainty around the economy, make coping with this current way of life quite challenging. This episode features Lola Wright, a Conscious Leadership coach and consultant, who supports teams from a diverse array of industries through transition and conflict. Listen in, as she discusses how advertising professionals - or anyone - can think clearly and productively in these adverse and unusual times.
28 Apr 202024min
Create Ideas Worth Sharing (with Tom Goodwin)
With the world changing drastically these past few weeks, this episode on creating and sharing ideas is even more relevant. Citizens across the globe are faced with a new normal as they deal with abrupt changes to both their personal and professional lives. The silver lining for many marketing and advertising professionals is the opportunity to reflect on new methods for connecting with others. One of those methods is to generate game-changing ideas and share them in impactful ways. Publicis Groupe’s Tom Goodwin is a noted expert on this. Tom's prolific sharing of ideas has led to him being published over 600 times, leading keynote speeches across the globe, and amassing a social media following of over 700,000. Tom describes his passion for sharing ideas and shares how that passion translated into becoming the head of insights for one of the world's largest advertising agencies.
28 Mar 202032min
Leading Fearlessly (with Sean Finnegan)
Have you ever wanted to pursue an executive leadership role, but didn't know where to start? This month's episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experiences to share. Whether it’s climbing the ladder at an organization or founding a new business, Sean Finnegan has led teams of all sizes across his tenure in the ad industry. After climbing the ranks at agencies Starcom MediaVest Group and OMD, Sean set out to found a variety of his own businesses. In this episode, he shares how he got to where he is today by forging ahead and betting on himself.
17 Feb 202045min
How to Be the World’s Best Ad Buyer (with Luke Lambert)
Whether you’re an ad buyer yourself, or just invested in the success of your company's media buying, you’ve probably wondered how the best of the best invest their media dollars. Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.
19 Jan 202053min
Make Media Buying Better (with Tyler Kelly)
In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago. Centro President Tyler Kelly has a different approach: He knows that the system is broken and is already working hard to offer solutions. In this episode, Kelly speaks with host, Noor Naseer, about innovating in a hypercompetitive marketplace, accommodating the shifting expectations of marketers, and attracting new generations of talent.
15 Des 201935min
