AI’s New Frontier in Data Security: A Conversation with Flow Security CEO Jonathan Roizin

AI’s New Frontier in Data Security: A Conversation with Flow Security CEO Jonathan Roizin

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum


Cybersecurity is at a turning point, driven by artificial intelligence (AI). My conversation with Jonathan Roizin, CEO of Flow Security—now part of CrowdStrike—reinforced the urgent need for organizations to rethink data protection strategies in an era of dynamic, fluid information exchange.


The Shifting Nature of Data Security
Roizin, a veteran of elite Israeli cybersecurity organizations, has spent over 15 years tackling cyber threats. His focus on "data in motion" highlights a critical reality: data no longer sits in static environments. It moves continuously across cloud services, SaaS platforms, and APIs, fundamentally altering security needs.


The stakes are enormous. IBM’s 2023 Cost of a Data Breach report revealed that the average breach now costs $4.45 million. Meanwhile, organizations use over 130 SaaS applications, a number increasing nearly 18% annually. Yet, many still rely on outdated security models that assume clear perimeters around data.


The Decline of Traditional Defenses
Roizin emphasized the need to move beyond legacy Data Leakage Prevention (DLP) strategies, which were designed for endpoint security and internal networks. “The boundaries have been broken,” he explained. As organizations migrate to cloud environments like AWS, Google Cloud, and Microsoft Azure, perimeter-based security models are becoming ineffective. Gartner predicts that by 2025, 85% of businesses will operate primarily in the cloud.


AI as a Threat and a Defense Mechanism
The rise of AI compounds security challenges. AI-powered tools—such as coding assistants and automated meeting note-takers—introduce new vulnerabilities. Employees often share sensitive information through unmonitored AI platforms, inadvertently exposing critical data. A Team8 report found AI-driven phishing attacks have surged by more than 2,000%, with nearly half using GPT-generated communications.


Yet, AI also strengthens cybersecurity. Flow Security leverages AI-driven automation to classify and monitor sensitive data in real time, providing dynamic protection that traditional security models cannot achieve.


The Urgent Need for Proactive AI Integration
The future of cybersecurity demands a philosophical shift—security cannot rely on passive visibility. Instead, AI-driven real-time interventions must become the norm. Roizin and I share a conviction: cybersecurity teams should not simply identify risks but actively prevent breaches before they occur.


My work at Clarity reinforces this belief. AI-driven techniques can protect organizations far more effectively than reactive security models. Intelligent automation minimizes false positives, allowing security teams to focus on genuine threats rather than being overwhelmed by noise.


Looking Ahead
This conversation reaffirmed my thesis: cybersecurity must evolve alongside rapidly shifting technological landscapes. Static security frameworks no longer suffice. Organizations must integrate AI-driven defense mechanisms that adapt to the continuous movement of data—or risk falling behind.

Those who embrace this paradigm will unlock unprecedented security resilience. Those who delay may find themselves vulnerable to increasingly sophisticated cyber threats.

Episoder(1148)

Ep995: Bobby Pinero | CEO and co-founder, Equals

Ep995: Bobby Pinero | CEO and co-founder, Equals

Bobby is the CEO of Equals, a next generation spreadsheet with live connections to any database, versioning, and collaboration. He previously ran Finance and Analytics at Intercom.

13 Jan 202322min

Ep994: Joe Natoli | Founder, LOOFT Inc.

Ep994: Joe Natoli | Founder, LOOFT Inc.

Joe Natoli has had many titles throughout his career: actor, game designer, educator, full-stack developer and entrepreneur. His passion for delighting people through technology led him to found LOOFT, the world’s first world’s first cooling and heating comfort service company while working at a venture builder in Leipzig, Germany. Joe brings knowledge of international startups, Silicon Valley and more, having worked with billionaire investor Tim Draper, Draper University, teaching entrepreneurship around the world from Africa to Asia. Afterwards, Joe settled in Europe to put his knowledge to work by forming ventures in the underserved market of Eastern Germany. Joe could be considered the ultimate startup guy, having built, founded or failed over a dozen startup businesses.

12 Jan 202321min

Ep993: Wilko Visser | Founder and CEO, ValueBlue

Ep993: Wilko Visser | Founder and CEO, ValueBlue

Wilko Visser is the CEO at ValueBlue, a company behind the SaaS platform BlueDolphin: an Enterprise Architecture tool for Agile Business Transformation. Prior to starting the company in 2011, Wilko spent time as a senior executive across both self-started organizations and private corporations with thousands of employees. A strong believer in the promises of digital transformation, Wilko is excited about the innovation BlueDolphin is enabling for organizations across the globe.

11 Jan 202320min

Ep992: Bracha Halaf | Co-Founder & Managing Partner, Gravity Climate-Fund & Venture Studio

Ep992: Bracha Halaf | Co-Founder & Managing Partner, Gravity Climate-Fund & Venture Studio

Dr Bracha Halaf is the Co-Founder & Managing Partner @ Gravity Climate-Fund & Venture Studio. An investor with deep scientific, engineering, and regulatory background. Bracha was the Chief Scientist of Israel’s Ministry of Energy and the public representative at Israel’s Public Utility Authority. Bracha also served in the recent years as a Principal at Qure Ventures, a digital Health VC. Bracha Holds Ph.D in Biophysics from the Weizmann Institute of Science, and M.Sc. & B.Sc. in Chemical Engineering from Ben-Gurion University.

10 Jan 202323min

Ep991: Tyler Bryden | Co-Founder, Speak Ai

Ep991: Tyler Bryden | Co-Founder, Speak Ai

Tyler Bryden is an experienced business owner, marketer, and product leader passionate about improving human-computer interaction to unlock personal and professional growth. He currently leads Speak Ai, a technology company supported by Techstars that uses speech-to-text and natural language processing to automatically extract valuable insights from audio, video, and text. 7,000+ researchers, marketers, and data professionals use Speak Ai's intuitive platform to capture and analyze language data for better decision-making.

9 Jan 202334min

Ep990: Roee Shibolet | Head of Israel R&D Center, Intuitive Israel

Ep990: Roee Shibolet | Head of Israel R&D Center, Intuitive Israel

Roee is Head of the Israel R&D center for intuitive Surgical, a US Robotic Surgery company that revolutionised minimal invasive surgery with the DaVinci robot. Roee has more than 20 years of technology experience in the medical domain. Roee has led software, data and algorithm groups in areas including automatic inspection, artificial inteligence and digital solutions. Introducing products from POC to FDA approval. His current group is part of Intuitive's digital organization and is devlopping the digital platform for hosting applications that enhance the healthcare team's ability to improve and provide the best care for patients. Roee holds a Bsc in Computer Science and a MBA.

8 Jan 202321min

Ep989: Ziv Elul | CEO, Periapt

Ep989: Ziv Elul | CEO, Periapt

Ziv Elul hes a Entrepreneur, CEO and founder. The digital advertising company 'Ineractive' which he founded together with Ofer Yehudai was sold in the first round for 86 million dollars to the German Faber company. Elol served as CEO for 12 years of the company. In 2021, Fyber was sold in a deal worth 650 million dollars and in the same year Elul established a new startup called Periapt. He is an avid investor and board member of several start-up companies. Lt. Col. in res. Holds a master's degree in business administration with honors from the Hebrew University and is one of its board of trustees.

7 Jan 202320min

Ep988: Amit Kumar Agarwal | Founder & CEO, NoBroker.com

Ep988: Amit Kumar Agarwal | Founder & CEO, NoBroker.com

Amit Kumar Agarwal is the CEO and Co-founder of NoBroker.com, India's first proptech unicorn. He defines and guides the overall vision at NoBroker and spearheads the company’s business strategies. Amit, an alumnus of the Indian Institute of Technology, Kanpur, and IIM, Ahmedabad, was a banking and finance veteran for over 13 years prior to starting his entrepreneurial journey. Amit has been revolutionizing the house-hunting experience for home seekers across India and is making the discovery process more hassle-free. NoBroker has democratised the house hunting process and empowered the tenants/buyers/sellers to have seamless real estate transactions free from the pressures, biases and manipulations that are quintessential of offline transactions. To date, NoBroker has saved upwards of INR 10,000crores in brokerage for its customers.

6 Jan 202321min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
finansredaksjonen
utbytte
morgenkaffen-med-finansavisen
rss-sunn-okonomi
livet-pa-veien-med-jan-erik-larssen
aksjesladder
stormkast-med-valebrokk-stordalen
stinn-av-gryn
lederpodden
pengesnakk
rss-impressions-2
aksjepodden
lederskap-nhhs-podkast-om-ledelse