S2 Ep36: Seller’s Market — Brian Lawton on the Deadline Economics & The NHL’s Business Boom

Former NHL player, agent, and general manager Brian Lawton joins John Shannon and Daren Millard on 100% Hockey to break down the NHL trade deadline from a business perspective.

Lawton analyzes a deadline market that strongly favored sellers and explains why disciplined teams like the Carolina Hurricanes were able to maximize their leverage. He also discusses why some organizations — including the Toronto Maple Leafs — may have missed opportunities in a market that rewarded patience.

The conversation also explores the broader business landscape of the NHL, including:

• The increasing value of NHL franchises
• Why the salary cap could reach $125 million in the coming years
• The evolving economics behind trade deadline decisions
• Potential expansion markets, including the possibility of a future team in Texas
• How front offices balance competitiveness with long-term asset management