a16z Bio + Health #19: Going B2C2B in Digital Health

• Who is your "B" and who is your "C"? [2:02]
• Why did they choose B2C2B? [6:36]
• How did they craft their enterprise story? [11:42]
• Does going B2C2B increase CAC (customer acquisition costs)? [16:56]
• Three things to build an enterprise story around [22:26]
• How did their choice of B2C2B impact investor conversations? [34:23]
• What mix of consumer vs. healthcare talent did they need? [40:42]

For more on the new digital health go-to-market, visit a16z.com/digital-health-builders. And for more great a16z Bio shows on Clubhouse, follow the a16z bio club.