Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep779: Tal Wilk-Glazer | CEO, Saffron Tech

Ep779: Tal Wilk-Glazer | CEO, Saffron Tech

Tal has over 20 years of experience in leading international technology and communications companies. Tal Served as Salesforce Industries Regional Director of Eastern Europe, Africa, and Israel, and accompanied large companies in the process of digital transformation. Prior to Salesforce she served in executive positions in Vlocity and is one of the founders of Vibo. Tal holds a bachelor’s degree in medical sciences from the Hebrew University of Jerusalem, and a master’s degree in business administration from the Technion Institute of Technology.

5 Apr 202220min

Ep778: Vivian James Rigney | President, Inside Us LLC

Ep778: Vivian James Rigney | President, Inside Us LLC

Vivian James Rigney is President and CEO of Inside Us LLC, a global executive coaching consultancy operating throughout five continents, where he has helped implement leadership development initiatives for some of the world’s leading companies and their executive teams. He has also climbed the Seven Summits – the highest peak on all seven continents. On March 8th, his book ‘Naked At The Knife Edge’, was published – a book about his climbing of Everest and an epic story of fear, resilience and the power of vulnerability.

4 Apr 202221min

Ep777: Zohar Halachmi | Chairman, CEO & Co-founder, D-Fend Solutions

Ep777: Zohar Halachmi | Chairman, CEO & Co-founder, D-Fend Solutions

Zohar Halachmi is the Chairman and CEO at D-Fend Solutions. Before co-founding D-Fend Solutions, he was the founder and CEO of two mobile and enterprise application start-up companies. He also held VP and C-level positions at Amdocs and ECI Telecom (global and public telecommunication enterprises). While managing multi-disciplinary large- and small-scale organizations, Zohar created fast-growth and profitable businesses, bringing innovative solutions and services to the market. He graduated cum laude with a B.Sc. from the Technion – Israel Institute of Technology and M.Sc. from Tel Aviv University, and was a lecturer at both institutions.

3 Apr 202220min

Ep776: Latonya Wilkins | Founder, Change Coaches Author, Leading Below the Surface

Ep776: Latonya Wilkins | Founder, Change Coaches Author, Leading Below the Surface

Founder of Change Coaches and Author of Leading Below the Surface, LaTonya Wilkins partners with executives, upwardly-mobile professionals, and teams to build cultures of belonging through highly customized coaching and learning experiences. She is a sought-after keynote speaker and has inspired audiences around the world. She built her career working in HR, talent management and learning & development at Fortune 500 companies before teaching and taking on progressive leadership roles at the University of Illinois’ Gies College of Business. LaTonya’s book Leading Below the Surface: How to Build Real (and Psychologically Safe) Relationships with People Who Are Different from You was an Amazon bestselling new release in multiple categories. All of her work is based on below the surface leadership principles.

3 Apr 202216min

Ep775: Jonathan Wasserman, Co-founder & CTO at Compete and Amit Rapaport, Co-founder & CEO, Compete

Ep775: Jonathan Wasserman, Co-founder & CTO at Compete and Amit Rapaport, Co-founder & CEO, Compete

Participants:Jonathan Wasserman, Co-founder & CTO at Compete and Amit Rapaport, Co-founder & CEO, Compete

2 Apr 202223min

Ep774: Dr. Gal Aviv | Founder and CEO, Blender Financial Technologies

Ep774: Dr. Gal Aviv | Founder and CEO, Blender Financial Technologies

Dr. Gal Aviv is the Founder and CEO of Blender financial technologies. He holds a PhD in Physics from Nottingham University, UK and is a specialist in quantum optics. Gal has over a decade of experience as an entrepreneur and venture capitalist.

1 Apr 202220min

Ep773: Maxim Melamedov | CEO, Zesty

Ep773: Maxim Melamedov | CEO, Zesty

Maxim is a husband and father of two sons. He aims to surround himself with people who are passionate about shaping the future, love to learn about work and life, and see the joy of being part of a great team. Today he is the CEO of Zesty, and started it with a clear mission to help engineers automatically keep their cloud infrastructure up and running while staying within budget. On a personal note, Maxim definitely curses too much and waffle between believing that it’s a gross deficiency or a great trait for which his grandchildren will fondly remember him.

31 Mars 202220min

Ep772: Carolina Cruz-Letelier | Partner & Managing Director, MUH-TAY-ZIK / HOF-FER

Ep772: Carolina Cruz-Letelier | Partner & Managing Director, MUH-TAY-ZIK / HOF-FER

She’s been with the agency for nearly nine years, starting out in 2011 as an Account Manager, and now serving as Managing Director and Partner. Prior to joining M/H, Carolina had a two-year stint at Goodby Silverstein & Partners working on Chevrolet and Denny’s. Before her time at GS&P, she worked at Fuse TV in Ad Sales helping to create and build integrated programs for clients such as Burger King, Kia Motors, and Mars.Carolina is passionate about leading her teams and being an empathetic leader is ingrained in who she is, so I think she would be a great guest to speak to how marketing/agency teams should be treating each other and their relationships with clients and on her career and how she rose to become a partner at the agency.

30 Mars 202220min

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