AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum

For decades, cybersecurity vendors have armed defenders with dashboards filled with red alerts. But they rarely delivered solutions. As Tsion (TJ) Gonen put it in our recent conversation: “97% of tools just showed you a red screen that said, basically, ‘you suck.’” No remediation. No action. Just fatigue.That paradigm is ending—and AI is the catalyst.Gonen, a veteran cybersecurity leader and founder of Protego Labs (acquired by Check Point), has spent three decades watching the industry wrestle with inefficiency. Today, he sees a profound shift. “Security teams don’t want more tools,” he told me. “They want outcomes. They want closed loops.”This point echoes what Dorit Dor, CTO of Check Point, told me: AI isn’t just another layer of detection. It must act—autonomously and in real-time. At Clarity, we see this daily as we intercept deepfakes and AI-generated phishing attacks that move too fast for human intervention.But before the shift to AI, Gonen argues, the security industry was already in trouble. Too much noise. Not enough signal. “Cybersecurity reached a tipping point even before AI,” he said. “People began to question if the whole model was working.”AI, he believes, doesn’t just enhance existing tools—it reshapes the game. From reducing product development costs to enabling automated response, AI democratizes defense the same way it democratized attack. “The ability to close loops automatically is what makes AI transformational,” he said.It’s a point that also came up in my conversation with Shahar Peled of Terra Security. Shahar talked about replacing manual pentesting with agentic AI. Gonen’s vision is broader: don’t just find issues—resolve them, immediately and autonomously.Yet many founders, he warns, still fall into the same trap: mistaking incremental tech improvements for true breakthroughs. “Real differentiation isn’t just in the tech,” Gonen said. “It’s in how well you integrate into operational workflows.”This distinction—between technology and execution—reminds me of what Tsion (TJ) shares with leaders like Tom Mes: the CISO’s job has become impossibly complex. What they need now isn’t another blinking dashboard. It’s simplicity. Precision. And trust.Looking ahead, Gonen doesn’t expect a flood of brand-new threat categories. Instead, he sees opportunity in rethinking how we solve familiar ones. “You don’t have to invent new problems to build great companies,” he said. “You just have to solve the old ones better—with AI.”The future, he believes, belongs to startups that deliver true operational integration and seamless user experience—not flashy tech for its own sake. His call to entrepreneurs: don’t bolt AI onto your platform. Build with it from day one.My biggest takeaway? The next generation of cybersecurity leaders won’t be judged by how many alerts they generate. They’ll be judged by how many threats they prevent—automatically.We’ve reached a breaking point. Organizations that embrace AI as a core strategy—not just a feature—will define the next era of cybersecurity.About Michael Matias:Michael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep917: Taranjeet Singh Bhamra | Founder and Chief Executive Officer, AGNEXT

Ep917: Taranjeet Singh Bhamra | Founder and Chief Executive Officer, AGNEXT

Taranjeet Singh Bhamra is the CEO and Founder of AgNext Technologies,  a global award-winning venture-capital-backed company that is solving for trust and transparency in global value chains using AI-based solutions to enable quality-based assessments. A graduate of IIT Kharagpur and IIM Calcutta, Mr. Bhamra is an accomplished professional and business leader, having worked for more than 20 years in Strategy consulting, investment banking,  and high-impact entrepreneurial roles in Indian and international markets.

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Ep916: Daniel Green | Co-Founder and CTO, Faye

Ep916: Daniel Green | Co-Founder and CTO, Faye

Daniel Green is Co-Founder & CTO of Faye, the #1 disruptor setting a new standard in travel insurance coverage and care. This is the second startup he has founded with Faye Co-Founder & CEO, Elad Schaffer. Both previously co-founded Wikistrat, the world’s first crowdsourced consultancy platform. There Daniel developed the company’s core technologies including a real-time collaboration platform, gamification incentification systems and its flagship data model for predicting disruptions to countries and economies. As a developer with 20 years of experience and a deep passion for travel, Daniel enjoys applying his specialization in real-time applications to Faye’s core mission of forever elevating the way consumers travel

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Ep915: Erez Berkner | CEO and Co-Founder, Lumigo

Ep915: Erez Berkner | CEO and Co-Founder, Lumigo

Erez Berkner, a developer by heart, is the CEO & co-founder of Lumigo, a modern observability platform for the modern cloud. He attended the Open University of Israel obtaining a degree in computer science and mathematics with honors. He worked at Check Point Software Technologies for more than a decade and was the director of cloud-based security products before starting Lumigo.

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Ep914: Sagi Rodin | CEO and Co-Founder, Frontegg

Sagi Rodin is the CEO and Co-Founder of Frontegg. Over the last 15 years, Sagi held senior product and software development positions leading engineering and product teams and engaged with ad hoc projects of building customer-facing software applications and transforming concepts into viable products.

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Ep913: Ohad Shaked | Co-Founder & CEO, ThinkUp Founder, Thinkz

Ep913: Ohad Shaked | Co-Founder & CEO, ThinkUp Founder, Thinkz

Ohad is an entrepreneur, currently running ThinkUp – a digital platform to support, enhance and accelerate other founders' journeys. Ohad Also founded Thinkz – a network for IoT devices. He ran his family office for the past 15 years, building on the success of his late father at 888.com.

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Ep912: Ami Moyal | President, Afeka Tel-Aviv Academic College of Engineering

Ep912: Ami Moyal | President, Afeka Tel-Aviv Academic College of Engineering

Prof. Ami Moyal has been President of Afeka Tel-Aviv Academic College of Engineering since 2014. Before joining Afeka, Prof. Moyal was active in the speech processing hi-tech industry for 15 years, and held positions as VP Technology Dev., VP Business Dev. and CEO of NSC, Natural Speech Communication Ltd.

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Ep911: Yotam Azriel | CTO & Co-Founder, TensorLeap

Ep911: Yotam Azriel | CTO & Co-Founder, TensorLeap

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Ep910: Keren Leshem | CEO and Board Director, OCON healthcare

Ep910: Keren Leshem | CEO and Board Director, OCON healthcare

Keren Leshem is currently OCON healthcare's  CEO and board director. A leading women's health BioTech company with a mission to introduce innovative intrauterine drug-delivery technology for various conditions and diseases to improve and impact women's health and quality of life.Before  OCON,  Ms  Leshem headed the Corporate Development team at the European pharma company VISUfarma.In addition,  she was a board member of a BioLight (TASE: BOLT) company: ViSci (which she previously headed as CEO) and an Open University lecturer in Marketing & Business English.As the founder & CEO of ViSci Ltd (Licensed from NASDAQ: AERI) amongst other positions in Pharma and MedTech, Ms  Leshem successfully led Clinical, R&D and BD activities to achieve commercial status and MTAs (Material Transfer Agreements) in the USA, EU and China.Ms  Leshem was recently featured in FORBES magazine and sits on FemTech Lab's admissions and advisory Board as well as LSX's  Advisory Board,  and is a Mentor at the 8400 Health Network.Ms  Leshem makes sure to lead with passion and integrity and donate her time and earnings to and with women entrepreneurs starting their career paths and those who have made choices that require mentoring.

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