#013: Everything Comes Down To Metrics - James Isilay

#013: Everything Comes Down To Metrics - James Isilay

James Isilay is founder and CEO of Cognism (150 employees across offices in London, Macedonia, Croatia, New York , Vancouver and Singapore and over 450 clients).
James and I discuss how he went from being a software engineer, then into trading and sales and moving on to starting Cognism. James has grown the company to $8 million in Annual Recurring Revenue since working full time on the business in 2016.
We chat through James' awesome tips on how to hire the best sales people, how to scale a business, how to gain funding, how to effectively do both inbound and outbound marketing and why everything you do in business/sales comes down to metrics.
Plus, we learn the top business growth & digital marketing strategies James recommends to skyrocket your biz and sales.

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Jaksot(504)

#503 The Best LinkedIn Ads Strategy in 2026

#503 The Best LinkedIn Ads Strategy in 2026

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #503 - Mastering Li...

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#502 A $1.5M B2B SEO Strategy (Copy This)

#502 A $1.5M B2B SEO Strategy (Copy This)

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call→ Grab your free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #502 - Samu Kovac...

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#501 A $100M SaaS AI SEO Strategy (Steal This Now!)

#501 A $100M SaaS AI SEO Strategy (Steal This Now!)

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #501 - Sam opens up...

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#500 My $4,000,000 B2B Content Strategy (Full Breakdown)

#500 My $4,000,000 B2B Content Strategy (Full Breakdown)

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #500 - We're still ...

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#499  If You Only Watch One SaaS SEO Video, Make It This

#499 If You Only Watch One SaaS SEO Video, Make It This

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #499 - We're knocki...

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#498 Copy This AI SEO Strategy, It Will Blow Up Your SaaS

#498 Copy This AI SEO Strategy, It Will Blow Up Your SaaS

→ Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #498 - This week, Sam gives you the exact 3-page AI SEO framework to flip your SaaS into a dem...

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#497 Cold Calling is DEAD. Here's What Works in 2026!

#497 Cold Calling is DEAD. Here's What Works in 2026!

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #497 -  In this episode, Sam maps out his own founder's journey - from grinding out B2B SaaS c...

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#496 A $10M SaaS AI SEO Strategy (Steal It!)

#496 A $10M SaaS AI SEO Strategy (Steal It!)

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robin...

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