#055 People Buy Memories & Experiences🐬 - Larry Levine
Breaking B2B - SaaS Marketing and B2B Marketing Podcast26 HeinÀ 2020

#055 People Buy Memories & Experiences🐬 - Larry Levine

Best-selling author of 'Selling from the Heart' & co-host of 'Selling from the Heart Podcast', Larry Levine reminds us how important it is to be 'real'! Larry shares his story of progressing in the cut-throat world of copier sales. He explains how he asked his cutomers what they hated most about sales people, made a list of the top reasons and then flipped it on its head by doing the exact opposite for his customers. Larry explains how to engage in 'non-salesy' human conversation with your prospects, and make them feel comfortable. We also talk about why you should make non negotiable daily rules for yourself that you should stick, in order to progress and reach your goals. Larry goes on to show how at the age of 50, with no job he was able to leverage social (LinkedIn), his podcast, his book, along with sincerity, substance and heart, to become a successful sales trainer. Throughout Larry shares the importance of human stories, and why people buy memories and experiences, not products or services. Use Larry's experiences and insights to help skyrocket your own sales & biz!

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