How to Turn Rejection into Your Biggest Advantage (Laney Crowell)

How to Turn Rejection into Your Biggest Advantage (Laney Crowell)

Today on Aspire, Emma sits down with Laney Crowell, founder and CEO of Saie – a brand that consistently has seven products ranked in the top ten at Sephora.

Emma and Laney talk about what it really took to build Saie from scratch: the mindset shifts, the operational discipline, the hiring decisions, and the resilience required to scale without a traditional founder background.

In this episode, Laney shares:

  • Why rejection isn’t personal and how to use it as fuel

  • What raising capital as a woman actually requires

  • The importance of reference checks and hiring intentionally

  • Why refining consistently beats rushing growth

  • The importance of building a community alongside the brand

  • The rewards and challenges of building a business as a new mother

This episode is for anyone who feels “not qualified enough” or “not ready yet” and is building anyway.

If this conversation resonated, leave a comment and subscribe for more honest conversations with founders, leaders, and builders on Aspire.

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