Brandy24 Helmi

What Founders Can Learn from Poppy Playtime’s Global Launch

Reilly's daughter is in Poppy Playtime?! And what's up with Staples and Party City?!

When a cult-beloved indie horror game launches a new chapter, the internet pays attention.

But when that game quietly sells hundreds of thousands of copies, racks up tens of millions of YouTube views, and builds a global fan base founders and marketers should really pay attention.

In this episode, Reilly and Scott break down the international launch of Poppy Playtime: Chapter 5, the latest installment from Mob Entertainment, and explore what business leaders can learn from its cult momentum and brilliantly successful launch.

Reilly also shares a unique perspective: his 9-year-old daughter, Quinn Newman, appears in the game. This gave Reilly a front-row seat to the marketing rollout, fan reactions, influencer amplification, and global visibility that now reaches millions.

>> Watch Poppy Playtime Launch Video: YT

This episode explores:

• How video games are like your business

• How niche games become global brands• The power of narrative continuity in sequels• What founders misunderstand about modern launches

Plus, a discussion on the unexpected retail collaboration between Staples and Party City and if Reilly and Scott think it is a hit or miss....

Whether you're a gamer, a founder, or a marketer this is a masterclass in attention, community, and brand momentum.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(136)

Will AI Shopping Agents Choose Your Brand?

AI shopping agents are changing how customers discover, compare, and choose brands. If an AI assistant is researching options for your next customer, will your business make the shortlist?For years, a...

6 Loka 25min

Why Slim Jim Lost a $12 Billion Market It Invented

With meat sticks at every store now, what happened to Slim Jim?In the 1990s, Slim Jim was everywhere. MTV. ESPN. WWF. Disney Channel. Randy "Macho Man" Savage shouting "Snap into a Slim Jim!" The bran...

29 Syys 28min

Why We Let AI Write Our Emails But Not Our Love Letters

A Twilight Zone episode from 1959 predicted the AI debate we're having right now....A man imprisoned on a distant moon is given a robot companion; one that looks human, talks human, learns him, plays ...

22 Syys 23min

Why Winning Your Market Feels Like Losing

There's a reason you haven't fully committed to a specific market. And it's not because you don't know who your customer is....It's because your brain is wired to feel the loss of everyone you're sayi...

15 Syys 19min

iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag.

Apple just announced the iPhone Duo... a $2,000 foldable phone. The tech world has opinions, but the conversation nobody in the brand world is having yet is the more important one.In 2020, Microsoft r...

10 Syys 15min

AI Agents Are About to Live Inside Your Brand

AI agents aren't coming... they're here. And very soon, they won't just be working for businesses, they'll be working for consumers, making purchasing decisions, filtering out brands, and interacting ...

8 Syys 24min

Why Your Competitor Is Beating You

You're doing more. You're delivering more. You care more. And somehow your competitor (the one you know isn't working as hard or bringing as much to the table) is getting the business.That's not a wor...

1 Syys 16min

Strategy vs. Positioning: Why You're Doing Them Backwards

Frustrated why the market still doesn't see your business the way you want to be seen?The problem isn't the execution. It's the method.In this solo episode of Brandy, Reilly Newman breaks down the rea...

25 Elo 28min