From Executive VA to Fairy Godmother CEO: How Mel Maw Built The Lifestyle VA

Sometimes you have to be the fairy godmother with a laptop and build a business that frees others and yourself. If you’ve ever wondered how to go from solo Virtual Assistant to running a thriving VA team, this episode is your behind-the-scenes peek at what it really takes.

This week, we’re chatting to the lovely Mel Maw, founder of The Lifestyle VA, who went from supporting high-flying execs and celebrities in London and New York to building her own lifestyle VA agency that gives ambitious families their time back.

Mel shares what led her to make the leap, how she’s grown an external team of super-efficient Virtual Assistants contractors, and why her “Hire a VA for the Day” offer is the magic wand so many clients never knew they needed. We talk building teams, letting go of client work, what she’d do differently, and the surprising freedom that comes from not doing it all.

If you’re growing your own virtual assistant business or thinking about building a VA team, you’re going to love this one.

Key Takeaways:

• “Fairy godmothers with laptops” is more than a tagline. Mel’s team helps working families reclaim their time so they can grow their careers without drowning in admin. It’s a business model with heart and serious impact.

• You don’t have to do it all. Mel’s honest about the turning point when she gave up client work and focused on leading her team. If you’re still doing everything, this is your nudge to delegate and step into your CEO role.

• Start simple but think long-term. Mel reveals how she’s built her agency intentionally, with an eye on sustainability and service quality. It’s not just about growing fast, it’s about growing smart.

Whether you’re just starting your virtual assistant career or you’re wondering how to grow your VA business, Mel’s story is proof that you can scale in a way that feels aligned, joyful and purpose-driven. Ask yourself: What’s one thing I can hand off this week to move closer to the business I actually want?

About Mel Maw:

After years supporting London and New York's biggest CEOs, celebrities, and Ultra High Net Worth clients, Mel launched The Lifestyle VA seven years ago.

Now she leads a growing team of super-efficient Virtual Assistants who act like fairy godmothers with laptops—handling everything from business admin, tech and systems to family logistics.

Their mission? Give ambitious working families their precious time back so they can build stellar careers AND create those magical core memories with their loved ones, minus the admin overwhelm.

Where to find Mel Maw:

Instagram

LinkedIn

Website

Podcast

Resources:

⁠Check out 'From Solo to CEO' podcast episode⁠

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