#559 - Sell The Problem Before You Sell The Product | Keenan

#559 - Sell The Problem Before You Sell The Product | Keenan

The Perfect Outbound Sequence Template Keenan (author of Gap Selling) breaks down a step-by-step framework for prospecting that actually gets responses, focused on leading with problems—not products. Learn how to create intrigue and interest in your outreach, diagnose real buyer pain using problem → root cause → impact, and structure cold emails and calls that force prospects to reflect instead of ignore. If your outreach is getting ghosted, this is the playbook to fix it. 🎙️ ACTIONABLE TAKEAWAYS: Lead with the problem, not your product: If you can’t clearly articulate the exact problem your buyer is experiencing right now, your outreach will get ignored—every time. Create intrigue → then interest (two sales): First, make them stop (“this might be me”), then make them care enough to respond—don’t jump straight into pitching. Use problem → root cause → impact → CTA: Call out the problem, explain why it’s happening, show the business impact, then invite them to solve it. Call out why they haven’t fixed it yet: The real unlock—if you can name the blockers keeping them stuck, you instantly build credibility and get them thinking. These Courses Will Get You to President’s Club 🏋 30MPC Training: ⁠30mpc.com/training ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

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Sales Kickoff Masterclass: The Ultimate Planning Guide

Sales Kickoff Masterclass: The Ultimate Planning Guide

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Introducing: The Warm Pipeline Machine (Social Selling Course)

Introducing: The Warm Pipeline Machine (Social Selling Course)

We’re going all-in on social selling this October. Here’s what we’ve got coming up as we lead into the launch of our new course with Samantha McKenna, plus how to join the live launch event and check ...

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#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year. 🎯 Build your SKO theme around the busines...

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#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more education...

22 Syys 29min

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 9...

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#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutraliz...

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#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer...

10 Syys 35min

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messag...

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