Innovation Built a $500M Pipeline With Zero Marketing | Justin Lunny Founder of Everrati

Justin Lunny is the Founder & CEO of Everrati, a company redefining iconic cars into high-performance electric vehicles.

In this episode of What It Takes, Justin breaks down how he went from fintech entrepreneur to building one of the most unique automotive businesses in the world, restoring classic cars into EVs for clients including tech billionaires, Hollywood figures, and collectors.

We cover:

- Why Everrati turned down certain clients (and cars)

- How they built a global brand with zero marketing

- The reality of building cars with 5.2 billion data points

- Why EV adoption has been misunderstood

- And how they’ve built $500M+ in B2B opportunity without trying

Chapters

0:00 – 30-year career before Everrati

3:40 – Selling his first business

5:04 – Finding the right business partner

6:33 – The idea: iconic cars turned electric

7:28 – The moment that sparked it

9:59 – What starting actually looked like

11:10 – Hiring top engineers with just a vision

14:21 – 2 years to build the first car

15:50 – The funding reality

18:36 – First prototype & early momentum

20:08 – The PR moment that changed everything

21:20 – Who actually buys these cars

32:30 – The reason behind turning customers down

41:02 – Selling a lifestyle, not just a car

52:05 – $500M pipeline with zero marketing

56:40 – Inside a custom EV build

1:06:05 – What people get wrong about EVs

1:12:08 – Why some car brands won’t survive

1:22:19 – What it really takes to build a brand

Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/

Follow Justin:https://www.linkedin.com/in/justinlunny/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(64)

How To Build A Business That Beats Giants Like Airbnb | Co-Founder of Kindred, Justine Palefsky

Justine Palefsky co-founded Kindred by cold-emailing a spreadsheet full of her old colleagues' spare rooms. Four years later it's a $150M-backed home-swapping network with 400,000 members who've hoste...

29 Syys 1h 39min

CLIP: One Google Ranking Saved My ENTIRE Business | George Sullivan

Watch full episode here: https://youtu.be/yuPWhdEfCfkGeorge Sullivan was written off as a kid, kicked out of a school his parents nearly broke themselves paying for, undiagnosed ADHD, and eight jobs i...

23 Syys 4min

Turning A Hobby Into A £350M Brand | George Sullivan, The Sole Supplier

George Sullivan was written off as a kid, kicked out of a school his parents nearly broke themselves paying for, undiagnosed ADHD, and eight jobs in three years before he ever built anything real.13 y...

22 Syys 1h 26min

CLIP: The Worst Gig of My Career with Eshaan Akbar

Watch the full episode here: https://www.youtube.com/watch?v=g1dDekfoibMFrom Bollywood dance choreographer… to HSBC speechwriter… to one of the sharpest comics in the UK.Eshaan Akbar breaks down what ...

16 Syys 7min

CLIP: They Flooded My Entire Restaurant, Took Me 8 Months to Rebuild! Jun Tanaka

Watch the full episode here: https://www.youtube.com/watch?v=EdQgcTOyK3IJun Tanaka got kicked out of college at 19. The letter that told him so is where his career in food started.From there, Le Gavro...

9 Syys 4min

Kicked Out Of College, Michelin Restaurant Fire, Stage 3 Cancer | The Life of Jun Tanaka

Jun Tanaka got kicked out of college at 19. The letter that told him so is where his career in food started.From there, Le Gavroche, Chez Nico, Marco Pierre White's three-star kitchen, and eventually ...

7 Syys 1h 48min

CLIP: The Fashion Designer Who Built a Clothing Brand That Makes No Clothes!

Watch the full episode here: https://youtu.be/gT9a7rc3TCIStuart Trevor is the founder of AllSaints and one of the most influential figures in British fashion. In this episode of What It Takes with Oll...

2 Syys 6min

CLIP: He Made DOAC's Trailers, Here's What He Learned About Going Viral

Watch full episode here: https://www.youtube.com/watch?v=zdWVHaSQStEThe man who made millions of people click play on The Diary of a CEO just walked away from the job!In this episode, Anthony Smith, t...

19 Elo 11min