Promote Giving – A New Model for Performance-Driven Giving (EP.496)

Promote Giving – A New Model for Performance-Driven Giving (EP.496)

My guest on today's special episode is Joel Holsinger, Co-head of Ares' $50 billion Alternative Credit strategy. In addition to his long and stellar career in the credit markets, Joel spearheaded the launch of Promote Giving, a philanthropic initiative similar to Warren Buffett and Bill Gates' Giving Pledge, designed for alternative asset managers.


Our conversation covers Joel's path to engaging in philanthropy, starting from humble beginnings to now making grants of $5 million in 2025 through Ares and launching Promote Giving in October.


The proposition of Promote Giving is simple – GPs commit up to 5% of their promote on at least one fund to give to a charity of their choice. With ten signatories and more than $35 billion in AUM pledged to participate already, Promote Giving is quickly growing the movement to managers across asset classes. It's the Giving Pledge applied to investment firms, and I can't imagine a better use of this space than to spread the word.


Learn more and pledge to give at promotegiving.org


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Editing and post-production work for this episode was provided by The Podcast Consultant (⁠https://thepodcastconsultant.com⁠)

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