Unqualified success? Fifa's World Cup deals in Italy

This week on The SportBusiness Podcast, Martin Ross is joined by Joseph Perry to give listeners the intel behind the latest industry stories and go deep on big topics.

THE NEWSROOM: How Publicis’ $500m move for 160over90 represents its ‘big bet on sport’ in the AI era. Plus, the details behind Chelsea’s record £262.4m pre-tax loss.

INSIDE THE DEAL: Frank Dunne explains how Fifa rejected a conditional offer for 2026 World Cup rights as Italian broadcasters hedged their bets on the national team qualifying. We bring you the lowdown on deals struck with Rai and DAZN.

AOB: A looming UCL broadcast rights deadline, Unilever showering the public with World Cup products and the SportAccord curse strikes again.

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Co-hosts: Martin Ross, Joseph Perry

Contributor: Frank Dunne

Editor: Lumi Lehmuskallio

Sources:

1. Emirates Arena renamed after fruitless search

2. Spurs ups income, Chelsea posts record loss

3. Publicis to buy 160over90 amid ‘big bet on sport’

4. Italy no-shows weigh heavily on World Cup value

5. Bumper Rai, TVP ratings for World Cup heartache

6. RFP, UC3 ready mass-markets sales process

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