Story Business
CFO Bookshelf11 Huhti

Story Business

In his new book, Story Business, Gavin McMahon argues that the best-packaged ideas—not just the best ones—win in the marketplace. Drawing on his background as an engineer and his work in the defense, automotive, and other industries, Gavin frames storytelling as a fundamental business device baked with emotion. He moves beyond simple marketing, providing a practical framework across six genres—value, product, brand, sales, leadership, and culture. His creative guidance shows leader...

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What is Stewardship Leadership?

What is Stewardship Leadership?

Of the many books that leadership authors have written about how to lead others and one's self, Mark believes Eric Alexander's book may be the first to pair stewardship and leadership together. His ne...

3 Loka 56min

Running Against the Herd

Running Against the Herd

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The Gambler's Game

The Gambler's Game

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15 Elo 1h 1min

Say It Skillfully

Say It Skillfully

I enjoyed reading Lencioni's The Ideal Team Player even though it was a bit too simplistic with a focus on just three labels to describe a person you want on your team. After reading Molly Tschang's n...

9 Elo 1h 3min

The Crux of Great Strategy

The Crux of Great Strategy

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1 Elo 1h 6min

The Coffee Can Investor

The Coffee Can Investor

What happens when a great storyteller learns that one of his closest friends is building an investment portfolio for his three daughters that he hopes will grow to a half billion dollars over the next...

22 Kesä 1h 9min

Hourly Billing Is Nuts

Hourly Billing Is Nuts

Jonathan Stark needs no introduction in the value pricing world. Many years ago, Jonathan came to the realization that hourly billing was not a workable solution for him and his software development c...

28 Maalis 1h 7min

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