Nostalgia on Trial: What the Blockbuster Trademark Case Can Teach the C-Suite

A visit to Blockbuster Video used to be the ultimate Friday night trip, but today, that blue and yellow ticket is a legal battleground for intangible assets. In this episode of The Pre-Read, we unearth the true drivers of company valuation, from nostalgic trademarks to proprietary AI.

"The question isn't whether Blockbuster was famous. It's whether it's famous enough now for trademark law to care in the same way." —Ivan Moreno

Guest spotlight:
Ivan Moreno, senior reporter at Law360®, breaks down the Blockbuster trademark case against a Mississippi animal feed company. He discusses why heritage brands must fight to stay legally relevant even when they no longer lead the market.

Then Alana Chartier, Sustainability Analyst at Workiva, explains the $81 trillion blind spot in global company valuation. She argues that a 21st-century economy cannot run on 20th-century reporting systems that classify human capital and AI as costs instead of assets.

Timestamps:
0:00 Introduction
03:30 The Blockbuster trademark case vs. Southern Seed and Feed
05:40 Dilution by blurring: Can you protect a legacy name?
08:30 Accounting for brand value: Acquisition vs. internal builds
11:00 Reputation as a corporate credit score
18:40 The orchard analogy: Why we only count the fruit
21:30 Integrated reporting: Connecting financial and non-financial data

Subscribe to catch all upcoming episodes of The Pre-Read.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(183)

Sustainability's Quiet Move Into the CFO's Office

Chief sustainability officer headcount fell about 10% in the 2026 Chief Sustainability Officer Report, the first decline in 16 years. At the same time, sustainability headcount inside business units g...

12 Loka 18min

The Real Risk Isn't Falling Behind on AI

There is a version of the "AI in audit" conversations that claims AI is replacing practitioners and the profession is being disrupted overnight. Former AICPA Auditing Standards Board member Jeff Rapag...

28 Syys 21min

Real Leadership Starts When Certainty Ends

Most leaders wait for certainty before they make decisions. Tracy Nolan, SVP at Humana, says that is the biggest mistake a leader can make in a crisis. Tracy has led through some of the highest-stakes...

14 Syys 18min

Sustainability Assurance Has to Be a Precondition, Not a Compliance Checkbox

74% of S&P 500 companies revised their GHG emissions data at least once over a decade of voluntary reporting. That's the assurance gap in practice.Deloitte's Sarah Digirolamo and Kristen Sullivan join...

31 Elo 20min

Who’s Building the Next CFO?

Finance leaders build judgment and gain experience by doing the work throughout their career. But what happens when agents do the work instead?Workiva CFO Barbara Larson joins The Pre-Read to talk abo...

17 Elo 20min

Who Owns What Your AI Does?

AI transformation is a problem of governance, not technology. Anthony Habayeb, CEO of Monitaur, argues that organizations don’t need to spin up a new AI governance framework, but they need better use ...

3 Elo 27min

What Your Climate Risk Assessment Is Missing

Most climate risk assessments are missing hazards, scoping too narrowly, and leaving physical climate risk under-analyzed. Linda Romanovska helped write the rules, and she’s here to explain what bette...

20 Heinä 23min

Markets Are Moving: Is Your Finance Team?

The M&A market is heating up, and AI is compressing deal timelines from weeks to days.In this episode of The Pre-Read, guest host Josh Gertsch and Troy Hooper of Mergermarket provide a capital markets...

6 Heinä 22min