Most Small Businesses Are Using AI Wrong - Here’s How to Fix It

Most Small Businesses Are Using AI Wrong - Here’s How to Fix It

with Philip VanDusen

Most small businesses are using AI wrong, and in this episode I break down exactly how to fix it with practical, real-world strategies you can implement immediately.

If you’re a small business owner feeling squeezed by rising marketing costs, shrinking attention spans, and increasing customer expectations, this is for you. I walk you through seven powerful ways you can use artificial intelligence to work smarter, reduce friction, and grow without burning out.

We’re not talking about hype or futuristic promises. We’re talking about using AI as a thinking partner, building a content engine from one video, automating CRM follow-up, improving local SEO, understanding your market faster, upgrading customer support, and increasing website conversions without guessing.

I cover tools like ChatGPT, Claude, Perplexity, HighLevel, SEMrush, SparkToro, Descript, Opus Clip, Riverside, Moz Local, Microsoft Clarity, Hotjar, and Instapage, and explain how you can apply them strategically inside your small business.

If you want to build smarter systems, increase conversions, and stay competitive in a rapidly changing market, this episode will show you where to start.

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Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.