Digital Humans and the Story Behind Lil Miquela
a16z Podcast30 Maalis 2023

Digital Humans and the Story Behind Lil Miquela

You’ve probably heard of ‘Lil Miquela. The 19 year-old Brazilian-American influencer has millions of followers and has partnered with the likes of Samsung and Prada. But despite capturing the hearts of many, she’s not real.

But you probably haven’t heard her origin story. In this episode we take a trip back to 2016, to a world that looked much different to today, together with two of Miquela’s creators – Trevor McFedries and Isaac Bratzel – cofounder and Chief Design and Innovation Officer of Brud at the time.

We learn what inspired the experiment and what early signs indicated that Miquela was not just a novel idea. In a world where spinning up an influencer, we learn what it took to capture mindshare, the pushback they’ve received, what a “scalable influencer” means, and what they think is to come.

Resources:

‘Lil Miquela on Instagram: https://www.instagram.com/lilmiquela/

‘Lil Miquela on Youtube: https://www.youtube.com/channel/UCWeHb_SrtJbrT8VD-_QQpRA

Find Trevor on Twitter: https://twitter.com/whatdotcd?lang=en

Find Isaac on Twitter: https://twitter.com/izykbenjamin

Find Brud on Instagram: https://www.instagram.com/brud.fyi

Isaac’s new avatar company: https://www.avataros.com/

Timestamps:

  • 00:00 - Introduction
  • 02:18 - The key insight
  • 04:05 - A new breed of influencers
  • 06:25 - Miquela’s aesthetic
  • 09:30 - Early signs of success
  • 13:01 - Narrative and fan engagement
  • 16:45 - The technology
  • 18:14 - Expanding past Miquela
  • 22:34 - Traction and generative AI
  • 26:45 - A new reality
  • 31:55 - Early pushback
  • 33:38 - Misunderstanding reality
  • 36:23 - Fear of new technologies
  • 37:47 - New technological unlocks
  • 41:13 - Scalable influencers

Stay Updated:

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://twitter.com/stephsmithio

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

Jaksot(918)

Undruggable Drugs

Undruggable Drugs

In this episode of the a16z Podcast, we take a deep dive into the world of drug development—specifically "undruggable drugs": a category of protein, protein family or even piece of RNA that’s so difficult to target that many researchers don’t even want to touch it. Jay Bradner, President of the Novartis Institute for BioMedical Research, shares with a16z General Partners Jorge Conde and Vijay Pande, and a16z's Hanne Tidnam, all the new tools, technologies and breakthroughs which are causing the science of therapeutics to explode in some of these areas where it's been incredibly difficult (even impossible) in the past. From molecular glues to cell and gene therapies, Bradner shares the behind-the-scenes science stories of what it really takes to make a new drug that shatters the category of an "undruggable" target.

6 Touko 202028min

The Next Generation of Cultural Influencers in Tech

The Next Generation of Cultural Influencers in Tech

This episode—which originally took place as a live event—is a conversation between Seattle Seahawks linebacker Bobby Wagner and a16z Cultural Leadership Fund partner Chris Lyons. Wagner is known for his power on the field and his business acumen off it. Last year, he negotiated his own three-year, $54 million contract extension to become the highest-paid middle linebacker in the NFL. In this candid conversation, Wagner and Lyons discuss how to identify standout companies and talent (for better or worse), the growing influence of cultural leaders in tech, and the potential of "shared genius."

2 Touko 202013min

The Chief Security Officer in (and out of) a Crisis

The Chief Security Officer in (and out of) a Crisis

The Chief Security Officer (CSO/CISO) used to manage on-premise servers, now the information they have to secure has migrated to the cloud. As the responsibility of CSOs has expanded, the role has moved from technical IT to the boardroom. How do the best CSOs prepare for and respond to a crisis, from redteaming to comms? What responsibility should cloud & SaaS vendors, not to mention the government, have in security and data breaches?  And how is the role going to evolve in the next five years? At our a16z Innovation Summit last year, we sat down with two security leaders whose career has evolved as the role has – Joe Sullivan, former CSO at Uber and Facebook, now at Cloudflare and Joel de la Garza, current security partner at a16z, formerly CISO at Box.

29 Huhti 202020min

Journal Club: Finding New Antibiotics with Machine Learning, What Coronavirus Structures Tell Us

Journal Club: Finding New Antibiotics with Machine Learning, What Coronavirus Structures Tell Us

a16z Journal Club (part of the a16z Podcast), curates and covers recent advances from the scientific literature -- what papers we’re reading, and why they matter from our perspective at the intersection of biology & technology (for bio journal club). This inaugural episode covers 2 different topics, in discussion with Lauren Richardson:0:26 #1 identifying new antibiotics through a novel machine-learning based approach -- a16z general partner Vijay Pande and bio deal partner Andy Tran discuss the business of pharma; the specific methods/  how it works; and other applications for deep learning in drug discovery and development based on this paper:"A Deep Learning Approach to Antibiotic Discovery" in Cell (February 2020), by Jonathan Stokes, Kevin Yang, Kyle Swanson, Wengong Jin, Andres Cubillos-Ruiz, Nina Donghia, Craig MacNair, Shawn French, Lindsey Carfrae, Zohar Bloom-Ackermann, Victoria Tran, Anush Chiappino-Pepe, Ahmed Badran, Ian Andrews, Emma Chory, George Church, Eric Brown, Tommi Jaakkola, Regina Barzilay, James Collins11:43 #2 characterizing the novel coronavirus causing the COVID-19 pandemic -- a16z bio deal partner Judy Savitskaya shares what we can learn from the protein structures; the relationship to the 2002-2004 SARS epidemic; and more based on these two research articles: "Structure, Function, and Antigenicity of the SARS-CoV-2 Spike Glycoprotein" in Cell (April 2020), by Alexandra Walls, Young-Jun Park, M. Tortorici, Abigail Wall, Andrew McGuire, David Veesler"Cryo-EM structure of the 2019-nCoV spike in the prefusion conformation" in Science (March 2020), by Daniel Wrapp, Nianshuang Wang, Kizzmekia Corbett, Jory Goldsmith, Ching-Lin Hsieh, Olubukola Abiona, Barney Graham, Jason McLellanYou can find these episodes at a16z.com/journalclub.

26 Huhti 202024min

Introducing Journal Club

Introducing Journal Club

Announcing a16z Journal Club, a new show where we curate and discuss recent research papers with a16z experts and others. This new show continues the a16z Podcast mission of not just bringing you conversations about the future (as well as about building companies for this), but of also putting specific trends in context -- whether through news (as with our other show 16 Minutes), or, through journal articles (as with this new show -- which will soon have its own feed as well). The first episode, of bio journal club, focuses on why specific scientific advances matter from our perspective at the intersection of biology & technology. It is hosted by one of our a16z bio editors, Lauren Richardson, a former senior editor of open-access journal PLOS Biology with a background in cell and molecular biology and genetics (and with a Ph.D. from the University of Washington and a postdoctoral fellowship at UC Berkeley).You will hear it next in this feed, and can also find new episodes here as they come out every few weeks and at a16z.com/journalclub. ~sonal

26 Huhti 20201min

What the Narrow Waist of the Internet Means for Innovation Today

What the Narrow Waist of the Internet Means for Innovation Today

Here is Ali's tweetstorm on the Narrow Waist of Blockchain Computing

24 Huhti 202040min

IT'S TIME TO BUILD

IT'S TIME TO BUILD

“It's Time to Build” by Marc Andreessen. You can also find and share this essay at a16z.com/build

21 Huhti 202012min

Introducing Read Alouds

Introducing Read Alouds

We wanted to let you know about a special new series of posts occasionally read out loud from us  (you can learn more about the why and why now in episode #500 on how we podcast); we may release these in a separate feed in future, for now, the first episode is next in this feed. Thank you for listening!You can also check out our other shows and series:16 MinutesHustlin' Tech

21 Huhti 202033s

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
puheenaihe
ostan-asuntoja-podcast
rss-rahamania
pomojen-suusta
hyva-paha-johtaminen
rss-seuraava-potilas
rss-startup-ministerio
oppimisen-psykologia
rss-lahtijat
rss-bisnesta-bebeja
rss-paasipodi
herrasmieshakkerit
rss-wtf-markkinointi-by-dagmar
rahapuhetta
raharesepti
rss-myyntipodi