Patagonia Provisions: Regenerative Organic Agriculture and Reimagining the Food System

Patagonia Provisions: Regenerative Organic Agriculture and Reimagining the Food System

Patagonia Provisions General Manager Paul Lightfoot joins Climate Rising to discuss why Patagonia expanded beyond apparel into food, and how regenerative organic agriculture is central to its mission of addressing climate change. Patagonia’s food business was built on the belief that agriculture is one of the largest drivers of environmental degradation—and therefore one of the most important opportunities and levers for change. The conversation explores how Patagonia’s early transition to organic cotton shaped its approach and evolution into regenerative organic agriculture. Paul that Patagonia’s focus seeks to encourage regenerative practices that improve soil health, nutrition, and environmental performance. Paul also describes some challenges of building regenerative supply chains, including working directly with farmers, creating demand signals, and managing supply constraints in a fast-growing business. He discusses the role of the Regenerative Organic Certified (ROC) standard in addressing greenwashing and scaling adoption, as well as Patagonia’s broader strategy to influence industry practices—not just gain market share. The episode closes with a discussion of the future of regenerative agriculture, the limitations of policy-driven change, and Patagonia’s belief that market demand and consumer awareness will ultimately drive transformation in the food system.

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Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

How can companies make sustainability information useful to consumers at the moment they make a purchase? Justine Mahler and Cameron Westfall of Amazon join Climate Rising to discuss Climate Pledge F...

16 Syys 40min

How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

Climate action requires more than technology, policy, and capital. It also requires communication. In this special curated episode of Climate Rising, we revisit three past conversations to explore ho...

2 Syys 23min

Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at t...

19 Elo 29min

Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marke...

5 Elo 46min

Good Power: How Climate Communication Can Accelerate the Energy Transition

Good Power: How Climate Communication Can Accelerate the Energy Transition

Transforming the energy system isn’t just a technical challenge - it’s a communication challenge. Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engag...

22 Heinä 45min

McKinsey on Climate Adaptation: The Global Resilience Gap

McKinsey on Climate Adaptation: The Global Resilience Gap

Climate adaptation is emerging as one of the most critical—and least understood—challenges in the climate transition. Mekala Krishnan, Partner at the McKinsey Global Institute, joins Climate Rising to...

8 Heinä 46min

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Wildfires are becoming larger, more destructive, and more expensive every year. But what if the most effective intervention happens not after a fire grows, but within the first few minutes after ignit...

24 Kesä 39min

IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

Artificial intelligence is reshaping how businesses operate — but it is also reshaping how companies think about sustainability. Christina Shim, Chief Sustainability Officer at IBM, joins Climate Risi...

10 Kesä 35min

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