BBC’s The Apprentice: why PRs make good TV stars – PRWeek podcast

The Apprentice contestant and PR specialist Lawrence Rosenberg and Andrew Bloch, the PR adviser to Lord Alan Sugar, are guests on this week’s PRWeek Beyond the Noise podcast episode.

Lawrence Rosenberg discusses his background in communications and public affairs, as well as his experiences on the BBC reality show The Apprentice.

On the show, the public affairs professional was looking to impress Lord Sugar and secure his mentorship, as well as a £250,000 investment in his business plan. He reached the final five candidates of the show.

Andrew Bloch, PR adviser to Lord Alan Sugar, co-founded and led Frank PR as managing partner for 20 years before stepping back in 2020 to launch Andrew Bloch & Associates. He also works as an adviser to several firms in the PR and communications industry.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or on your favourite platform.

Rosenberg talks about what influenced him to take part in The Apprentice, what comms skills he used to maximise the opportunity, and chats about what PR skills have come in useful after appearing in the show.

Bloch explains how he first met Sugar, how he got involved in The Apprentice, and shares his insights from over the past 20 years.

Rosenberg responds to the criticism he received for his business plan, which was to launch a PR firm using AI technology. He also explains his future plans after the show.

Bloch shares his view on Rosenberg’s business plan, and discusses how he is assisting the show’s winner, Karishma Vijay.

Other topics discussed include reality TV stars becoming influencers and the biggest comms lessons Rosenberg has taken away from the experience. Bloch offers his advice to Rosenberg on how to monopolise on the comms and PR opportunities.

Joining Rosenberg and Bloch on this episode is PRWeek UK deputy editor Siobhan Holt.

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