The "gross" idea that built a baby product empire 12/23/25

The "gross" idea that built a baby product empire 12/23/25

The CNBC Changemakers and Power Players podcast features candid conversations with leaders shaping business and culture. In this episode, CNBC's Julia Boorstin sits down with Chelsea Hirschhorn, founder and CEO of Frida — the company behind one of parenting's most talked-about products.

That product is the NoseFrida, often called the "snot sucker." It's a simple tool that helps parents clear a baby's stuffy nose using gentle suction and a built-in filter. Hirschhorn shares how that simple gift from another mom sparked her leap from law to entrepreneurship — and how she grew Frida from a small startup into a 150-product brand spanning baby care, postpartum recovery, fertility, and women's health. She also opens up about how trusting her intuition, embracing discomfort, and building without venture capital became her leadership edge.

Follow and listen to the "CNBC Changemakers and Power Players" podcast on Apple and Spotify


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Inside Kate Ryder & Maven Clinic’s Effort to Transform Women’s Healthcare with AI 10/13/26

Inside Kate Ryder & Maven Clinic’s Effort to Transform Women’s Healthcare with AI 10/13/26

In this episode, CNBC’s Julia Boorstin goes inside the urgent effort to balance AI revolutionizing women’s & family healthcare, with “keeping healthcare human.” Maven Clinic founder & CEO Kate Ryder e...

13 Loka 32min

While the World Worries About AI, She’s Working to Make It a Force for Good 10/6/26

While the World Worries About AI, She’s Working to Make It a Force for Good 10/6/26

Season 2 of the CNBC Changemakers podcast features conversations with female leaders shaping the future of business, policy and culture in the age of AI.In this episode, Google DeepMind Chief AI Readi...

6 Loka 39min

Inside the Urgent Effort to Prepare America’s Workforce for a Massive AI Disruption 9/29/26

Inside the Urgent Effort to Prepare America’s Workforce for a Massive AI Disruption 9/29/26

Season 2 of the CNBC Changemakers podcast spotlights the women shaping the future of business, policy and culture in the age of AI.In episode one, CNBC’s Julia Boorstin goes inside the urgent effort t...

29 Syys 36min

Introducing Season 2 of CNBC Changemakers: Women Leading in the Age of AI

Introducing Season 2 of CNBC Changemakers: Women Leading in the Age of AI

In the second season of CNBC Changemakers: Women Leading in the Age of AI, hosted by CNBC Senior Media and Tech Correspondent Julia Boorstin, we hear from the female leaders at the forefront of the AI...

1 Syys 1min

Standout leadership lessons from the CNBC Changemakers Summit 5/26/26

Standout leadership lessons from the CNBC Changemakers Summit 5/26/26

Recorded at the third annual CNBC Changemakers Summit in New York City, this episode of Changemakers and Power Players features candid moments with some of the most influential women in business. The ...

26 Touko 33min

She says motherhood in America is "impossible by design," Reshma Saujani on fixing childcare, paid family leave, and the culture wars dividing moms 5/19/26

She says motherhood in America is "impossible by design," Reshma Saujani on fixing childcare, paid family leave, and the culture wars dividing moms 5/19/26

Moms First and Girls Who Code Founder Reshma Saujani joins Julia Boorstin to talk about her documentary 'No Country for Mothers' and why she believes motherhood in America is "impossible by design." S...

19 Touko 40min

She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26

She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Sophie Go...

12 Touko 36min

She turned a personal diagnosis into a fast-growing women's health company 5/5/26

She turned a personal diagnosis into a fast-growing women's health company 5/5/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Rachel Bl...

5 Touko 25min

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