Two Brothers Dominating Australian Property - Rob and Andrew Gray #147

Rob and Andrew Gray had 650 people on a waitlist for a project they had not started marketing. They also say one bad project can undo ten years of good ones, which is why they are careful in a way most developers are not.

Graya is a Gold Coast development and construction business run by two brothers, whose father was a quantity surveyor.

What you will learn:

- How 650 registrations before any marketing tells them what to build and how big

- Why they measure success by whether their buyers resell at a profit, not by their own margin

- The one bad project problem, and how a decade of track record can come undone

- How they split the business: construction, marketing and sales against development

- Where they tell a new developer to start, and whether renovations come first

Chapters

00:00 What they have learned about success

05:50 Why holding a site while interest ticks changes everything

11:26 Splitting the roles: construction and sales against development

17:20 The option contract, and amalgamating two properties into one site

22:25 The copycats, and what they cannot replicate

27:58 A pipeline that has passed 1.5 billion

33:16 Developer licensing, and pushing liability onto developers

38:26 Sports players, musicians and politicians as buyers

44:02 Asking for feedback without taking all of it on board

Rob and Andrew Gray had 650 buyers waiting before they'd spent a dollar on marketing. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

Get the free guide: https://go.bothsides.au/score

Follow Rob and Andrew Gray:

◼️ Rob - https://www.instagram.com/rob.graya/

◼️ Andrew - https://www.instagram.com/andrew.graya/

◼️ Graya - https://www.instagram.com/graya/

Bothsides:

◼️ The weekly email - https://bothsides.au

◼️ Bothsides Buyers Agency - https://www.bothsidesbuyersagency.com.au

◼️ Dan - https://www.instagram.com/daniel_beardall/

◼️ Watch on YouTube - https://www.youtube.com/@bothsidespodcast

General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.