They Didn't Forget You. They Just Had Nothing to Rebuild.
Brandy26 Touko

They Didn't Forget You. They Just Had Nothing to Rebuild.

The neuroscience of brand memory, marketing strategy, and why your growth has stalledYou're getting traffic, maybe even good reviews, but referrals are slow, word of mouth is inconsistent, and growth feels stuck. Most founders blame their marketing. Wrong problem.The issue is what your brand left behind. Memory isn't storage, it's reconstruction. In this episode of Brandy, Reilly Newman and Scott Saunders discuss how every time a customer reaches for you, they rebuild you from scratch. If the experience didn't create a strong emotional impression, there's nothing to reconstruct. You don't get recommended. You get forgotten.This relates to Google's recent I/O event where they announced the latest in AI, Gemini, Google products, and more.... but there was something wrong that Reilly found odd...In this episode, Reilly and Scott break down why stagnant growth is usually a brand encoding problem and what you can do about it.

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Jaksot(136)

Will AI Shopping Agents Choose Your Brand?

Will AI Shopping Agents Choose Your Brand?

AI shopping agents are changing how customers discover, compare, and choose brands. If an AI assistant is researching options for your next customer, will your business make the shortlist?For years, a...

6 Loka 25min

Why Slim Jim Lost a $12 Billion Market It Invented

Why Slim Jim Lost a $12 Billion Market It Invented

With meat sticks at every store now, what happened to Slim Jim?In the 1990s, Slim Jim was everywhere. MTV. ESPN. WWF. Disney Channel. Randy "Macho Man" Savage shouting "Snap into a Slim Jim!" The bran...

29 Syys 28min

Why We Let AI Write Our Emails But Not Our Love Letters

Why We Let AI Write Our Emails But Not Our Love Letters

A Twilight Zone episode from 1959 predicted the AI debate we're having right now....A man imprisoned on a distant moon is given a robot companion; one that looks human, talks human, learns him, plays ...

22 Syys 23min

Why Winning Your Market Feels Like Losing

Why Winning Your Market Feels Like Losing

There's a reason you haven't fully committed to a specific market. And it's not because you don't know who your customer is....It's because your brain is wired to feel the loss of everyone you're sayi...

15 Syys 19min

iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag.

iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag.

Apple just announced the iPhone Duo... a $2,000 foldable phone. The tech world has opinions, but the conversation nobody in the brand world is having yet is the more important one.In 2020, Microsoft r...

10 Syys 15min

AI Agents Are About to Live Inside Your Brand

AI Agents Are About to Live Inside Your Brand

AI agents aren't coming... they're here. And very soon, they won't just be working for businesses, they'll be working for consumers, making purchasing decisions, filtering out brands, and interacting ...

8 Syys 24min

Why Your Competitor Is Beating You

Why Your Competitor Is Beating You

You're doing more. You're delivering more. You care more. And somehow your competitor (the one you know isn't working as hard or bringing as much to the table) is getting the business.That's not a wor...

1 Syys 16min

Strategy vs. Positioning: Why You're Doing Them Backwards

Strategy vs. Positioning: Why You're Doing Them Backwards

Frustrated why the market still doesn't see your business the way you want to be seen?The problem isn't the execution. It's the method.In this solo episode of Brandy, Reilly Newman breaks down the rea...

25 Elo 28min

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