3 Rules For Selling To Rich People (Make A TON of Money)

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale. In this episode, you'll learn: The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson How to anchor the conversation around consequence, not cost, so price becomes irrelevant The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path The premium close that gives control back to the buyer and makes them feel smart for saying yes Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty. ___________ (00:00:00) Introduction: Why Rich People Don't Care About Your Price (00:01:02) The Four Currencies Rich Buyers Protect With Their Lives (00:03:59) The Ego Framework: Earn, Gap, Outcome (00:06:30) Stop Describing, Start Diagnosing: The Authority Shift (00:12:54) The Three Types of Rich Buyers and How to Close Each One (00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step (00:19:42) Say the Number and Shut Up: The Silence After Price (00:23:01) The Three-Piece Follow-Up: Point, Proof, Path (00:26:23) The Prize Is Trust, Not Money: Building Referral Engines (00:26:57) Clear Over Cheap: Selling Like an Operator ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices