Nobody RSVPs to an empty party
Lucy is joined (again!) by the brilliant Louise Beaumont, who heads up marketing, comms and design at Invela, to talk about selling something that doesn’t quite exist yet. Because marketing a network ...
13 Loka 35min
Compound interest: the marketing version
Everyone wants leads yesterday. But what if the real magic is in the "boring" stuff you do today?In this episode of CMO Therapy, Lucy sits down with Ben Robinson, former CMO at Temenos (where he grew ...
29 Syys 37min
Relationship first, revenue second
Ever get that little pang of rage opening LinkedIn to yet another "Hi Lucy, hope you're well!" message from someone who clearly hasn't looked at your profile? Yeah, us too. In this episode, Lucy is jo...
15 Syys 38min
Your Martech Stack Is Not the Strategy
Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now AI getting thrown at th...
4 Elo 33min
Burn the playbook
Some CMOs walk into a new role with a playbook already in hand. Frameworks that worked before, campaigns that grew the last company from five to fifty million. Handy. Except when it isn't.In this epis...
21 Heinä 36min
The CMO advantage AI can't fake
AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO Therapy gets into.Lucy is ...
7 Heinä 34min
Beyond the CV, Identifying Real Marketing Talent in an AI Driven World
Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos.In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at Armis, to unpack the sligh...
2 Kesä 39min
