Offshore accounts: Analysing E1 Series' financial model

This week on The SportBusiness Podcast, Joseph Perry steps in as co-host alongside Jonathan Rest, while Martin Ross provides a Fifa World Cup punter's perspective after attending Scotland-Haiti.

THE NEWSROOM: Record-setting audiences tune in for the opening games of the World Cup while we debate TV studios and complain of sleep deprivation. Jon returns from Dubrovnik to give the lowdown on E1's investment search, commercial model and why celebrity owners are here to stay.

INSIDE THE DEAL: Ben Cronin joins to analyse the sponsorship dollars generated by Fifa for this World Cup. Where are the deals coming from, what new categories have been opened up, and what does it tell us about the next sales cycle?

AOB: Previewing what's on the agenda for the IOC's new head of media rights following a double departure, Man Utd finally says yes to All or Nothing, and Capelli's Cape Verde bet pays off.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Co-hosts: Jonathan Rest, Joseph Perry

Contributors: Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1 World Cup kicks off with record US TV audiences | SportBusiness

2 PIF committed to E1 amid broader sports rethink | SportBusiness

3 E1 nears €20m raise to fund second fleet, US push | SportBusiness On the Money

4 US brands and Aramco mega-deal drive record Fifa sponsorship income | SportBusiness Sponsorship

5 AB InBev extends World Cup rights to 2030 | SportBusiness

6 EXCLUSIVE: Rights team exits prompt IOC search | SportBusiness

7 Amazon lands Man United for All or Nothing series | SportBusiness

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