Tea Break Talks Ep16: BFCM Week Has Arrived - Black Friday Data, Shopify Support Update, SEO + PPC Tips

Tea Break Talks Ep16: BFCM Week Has Arrived - Black Friday Data, Shopify Support Update, SEO + PPC Tips

In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week.


We cover:

  • Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork

  • The new Shopify Support update that gets you to a human faster

  • How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search

  • A simple method to extract all TOFU search queries from Google Search Console (even after regex removal)

  • Performance Max PPC tips, including why testing tCPA is outperforming tROAS

  • Why email marketing still drives more Black Friday revenue than social media

  • The shift in consumer behaviour — where Cyber Monday often outperforms Black Friday

  • The rise of mobile-first BFCM shopping and what brands must prepare for

Also inside:

  • January webinar details

  • A major announcement coming 1st January 2026

  • A big September launch reveal coming later in 2026

This episode is perfect for eCommerce founders, marketers, and Shopify brands gearing up for peak season.

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