Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your value system and their value system will be in alignment is very, very low.

It's very low, right? But your pricing attaches to the perception of your quality, right? Not sure if this is true. Go test it out. Go to the local mall, stand out front with a little clipboard.

And as people walk into the mall, ask them this question, are you here today to buy the highest quality products and services? Or are you here today to buy the highest price products and services? What do you think they're likely going to say to you? They're here to buy what? Quality. Great. How do they judge quality? Yeah, they'll check Google reviews and they'll do that.

But at the end of the day, higher price product, we are still wired to think higher, the price, higher, the quality. I'm not saying it's true. Might be perception, but at the point of purchase, perception is the reality.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

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Carl-Gould-#70secondCEO-Stage 7: Is Your Business Ready for Succession?

Carl-Gould-#70secondCEO-Stage 7: Is Your Business Ready for Succession?

Hi Everybody, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, where you invest a little more than one minute a day for a lifetime of results. Today's topic is: Stage 7, The...

14 Loka 1min

Carl-Gould-#70secondCEO-Stage 6: Build a Management Team That Makes Your Business Sellable

Carl-Gould-#70secondCEO-Stage 6: Build a Management Team That Makes Your Business Sellable

Hi Everyone, Carl Gould here. I am your #70secondCEO and the author of The 7 Stage Growth Method.  Just a little bit more than a one-minute investment each day for a lifetime of results.  Are we ranki...

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Carl-Gould-#70secondCEO-Stage 5: Is Your Business Known for More Than What You Sell?

Carl-Gould-#70secondCEO-Stage 5: Is Your Business Known for More Than What You Sell?

Hi Everyone, Carl Gould here with your #70secondCEO, I'm also the author of The 7 Stage Growth Method. Today's topic- Stage 5- The Sustainability Stage  This is the stage when you can first start cons...

12 Loka 1min

Carl-Gould-#70secondCEO-Stage 4: Build Systems That Help Your Business Run Without You

Carl-Gould-#70secondCEO-Stage 4: Build Systems That Help Your Business Run Without You

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You'll know you've entered Stage 4 when every role in your business ...

9 Loka 1min

Carl-Gould-#70secondCEO-Stage 3: How Aligned Is Your Team with Your Business Mission?

Carl-Gould-#70secondCEO-Stage 3: How Aligned Is Your Team with Your Business Mission?

Hi Everyone, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one-minute investment every day for a lifetime of results. Today's topic: Stage 3.  Give y...

8 Loka 58s

Carl-Gould-#70secondCEO-Stage 2: Build Your Credentials to Maximize Your Earning Potential

Carl-Gould-#70secondCEO-Stage 2: Build Your Credentials to Maximize Your Earning Potential

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  The challenge that you have here is that, most of the time, the bu...

7 Loka 1min

Carl-Gould-#70secondCEO-Stage 1: Design Your Business Future and Win Your First Customer

Carl-Gould-#70secondCEO-Stage 1: Design Your Business Future and Win Your First Customer

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Stage one: strategic planning. If you look down at the graph, you'l...

6 Loka 1min

Carl-Gould-#70secondCEO-Stage 1: Turn Your Business Idea into Demand Before You Build

Carl-Gould-#70secondCEO-Stage 1: Turn Your Business Idea into Demand Before You Build

What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So what are these 7 stages? We've been tal...

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