How to Build Confidence (While Building a Business)

How do you build real confidence — especially when you're starting from scratch or switching careers?

I talked to Jingjin Liu, founder of ZaZuZu, Education Platform for women, about her journey from corporate life to launching a mission-driven business that empowers women.

Jingjin shares how she overcame self-doubt and still handles doubt, how she built confidence step by step and found her voice when she was in corporate in a male-dominated industry.

Other topics we covered in this episode of Asian Business Owners:

• How to build confidence through small actions
• Pricing your services and your worth
• Navigating gender bias in business

So whether you're an aspiring founder, pivoting in your career or looking to grow with purpose, listen to Jingjin's insightful story.

Content:

(00:00) Meet Jingjing

(01:22) How to Nurture Your Confidence

(04:55) The Role of Your Environment in Building Confidence

(06:28) The Concept of 'Fake it Until You Make it'

(11:41) How to Set Your Pricing

(19:32) Transition from Corporate to Entrepreneurship

(22:54) Exiting Her First Business: Lessons Learned

(24:24) Starting ZaZaZu, Education Platform for Women

(26:37) Connecting Sexuality and Confidence

(27:13) Rapid Fire Questions

(31:09) Navigating Male-Dominated Industries

(34:05) Why We Need Diverse Behaviours in the Workplace

(35:44) Dealing with Doubt and Challenges

(39:31) Building Multiple Businesses: The Secret Recipe

(43:41) Future Goals and Expanding Horizons

👉 To find out more about Jingjing:

Connect on LinkedIn

Jingjin's Ted Talk in Frankfurt — Confidence in the Bedroom leads to Confidence in the Boardroom

ELEVATE's newsletter

Waitlist of her next cohort — "Transform from hidden talent to visible leaders"

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