Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Helmi 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Mojave Phone Booth

Mojave Phone Booth

Situated in the middle of the Mojave desert, over a dozen miles from the nearest pavement, a lone phone booth sat along a dirt road, just waiting to become an international sensation. Mojave Phone Booth 760-733-9969 The piece was produced by … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2 Maalis 201618min

Video- The Norman Door with Vox

Video- The Norman Door with Vox

There is an epidemic of terrible doors in the world. But when Don Norman got frustrated with them, he ended up changing the way people everywhere think about design. Video by Joe Posner of Vox, featuring Roman Mars of 99% … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Helmi 20165min

The Green Book

The Green Book

The middle of the 20th Century was a golden age for road travel in the United States. Cars had become cheap and spacious enough to carry families comfortably for hundreds of miles. The Interstate Highway System had started to connect … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Helmi 201619min

Miss Manhattan

Miss Manhattan

All around the country, there stands a figure so much a part of historical architecture and urban landscapes that she is rarely noticed. She has gone by many names, from Star Maiden to Priestess of Culture, Spirit of Life to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

17 Helmi 201616min

The Yin and Yang of Basketball

The Yin and Yang of Basketball

In 1891, a physical education teacher in Springfield, Massachusetts invented the game we would come to know as basketball. In setting the height of the baskets, he inadvertently created a design problem that would not be resolved for decades to come. The … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

10 Helmi 201619min

The Ice King

The Ice King

In the mid-19th century, decades before home refrigeration became the norm, you could find ice clinking in glasses from India to the Caribbean, thanks to a global commodities industry that has since melted into obscurity: the frozen water trade. In … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Helmi 201615min

Fish Cannon

Fish Cannon

The Iron Curtain was an 8,000-mile border separating East from West during the Cold War. Something unexpected evolved in the “no man’s land” that the massive border created. In the absence of human intervention and disruption, an accidental wildlife refuge … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Tammi 201616min

The Fresno Drop

The Fresno Drop

In September 1958, Bank of America began an experiment – one that would have far reaching effects on our lives and on the economy. They decided after careful consideration to conduct this experiment in Fresno, California. The presumption was that … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Tammi 201613min

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