Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners4 Elo

Shopify Email Marketing: 2% of Sends Are Driving 37% of Sales

Most Shopify brands do not need to send more emails. They need better automations.

Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends.

In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment.

You’ll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing.

You’ll learn:

Why sending more campaigns does not always create more revenue
How to build a welcome series that converts new subscribers
How abandoned cart emails recover lost sales without relying on discounts
Why browse abandonment is an overlooked Shopify growth opportunity
Which email metrics actually matter for ecommerce growth
How email and SMS should work together throughout the customer journey

In this episode:
(00:00) - Why more emails don't mean more sales
(00:40) - The data from 27 billion emails
(02:05) - Why automation wins
(04:00) - Building the perfect welcome series
(08:50) - Better abandoned cart emails
(10:35) - Browse abandonment strategy
(12:25) - SMS marketing that converts
(16:30) - Email metrics that matter
(20:35) - Omnisend email marketing
(22:25) - The 7-step email marketing audit
(25:10) - Final takeaways

Listener offers:
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience.
Yoast - 15% off Shopify and WordPress with code WWS15.
Inventory Planner - Free seven-day inventory bootcamp.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(431)

I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday

Black Friday is coming — but is your Shopify store actually ready?In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and u...

30 Syys 13min

This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?In this episode of Winning With Shopify, Nick is joined by Yoast...

28 Syys 18min

This Water Brand Built A $1.4B Business By Breaking Every Branding Rule

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?In this episode of Winning With Shopify, Nick breaks...

23 Syys 15min

TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social pr...

21 Syys 31min

The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands mak...

17 Syys 26min

How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team

What if you could build a 7-figure Shopify brand without building a 50-person team?In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI an...

14 Syys 32min

If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do

If I had to build a Shopify brand from scratch today, I would do almost everything differently.Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing ...

9 Syys 31min

Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products.In this episode, Nick is joined ...

7 Syys 33min