224: 475 "Ordinary" Business Owners Tell the Truth with Jessica Freeman

224: 475 "Ordinary" Business Owners Tell the Truth with Jessica Freeman

In this episode of Business Your Way, host Caryn Gillen sits down with Jessica Freeman – the founder of Jess Creatives and The Ordinary Business Network – to break down the results of her third annual State of Online Business Survey, based on responses from 475 service providers.

They get into:

- The crucial difference between revenue and profit

- The surprising gap between people's public success stories and what the data actually shows

- What remains people's number one lead source, three years running

- The thing that actually generates clients

- What nearly every respondent is walking away from and prioritizing this year


can use it to build your business around what's actually working in 2026. Or, do as Jess does, and use the data to support your own marketing and sales pages!

View the State of Online Business Survey 2026 results here: https://theordinarybusiness.com/state-of-online-business-survey-2026/

Book your Checkpoint Session here:

https://caryngillen.com/checkpoint

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

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Jess Freeman is the founder of Jess Creatives and The Ordinary Business Network. While she designs for health and fitness experts, The Ordinary Business Network is for all types of service providers who want to focus on becoming better, not bigger.

Learn more about and connect with Jess at:

theordinarybusiness.com

jesscreatives.com

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To learn more about and connect with host Caryn Gillen, visit: https://caryngillen.com/

Caryn is a Master Leadership and Business Coach who asks really great questions to help people clarify their next move, holding space for them as they do it.

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Tags: online business survey, online business owner statistics, state of online business, business strategy, business coaching podcast

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