The Creator Behind A 53 Million View Video On How To Make Money From A Personal Brand, with Cru Mahoney

Today I'm sitting down with Cru Mahoney, a mindset and personal brand coach who posted every single day for two years to almost nobody, then had one video hit 53 million views and go from 7K to 300K followers in a month, and this episode made me rethink my entire relationship with consistency.
I've spent years listening my audience they needed a strategy before they post anything. meanwhile, this guy posted twice a day for two years with 2,000 views a piece, no strategy, no niche, no plan, just a promise he made to himself, and then one post did more numbers than most people's entire careers.
he came on to share exactly how he built the brand, the three-level framework, the philosophy on niches, the whole thing he believes about manipulation and leadership that most people are too scared to say out loud.
grab a coffee, this one's a lot!! ☕️
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06:12 Two years of posting daily to almost nobody, then one video hits 53 million views
14:49 The brainwashing video he has coming out, and the client story behind it
22:45 Why he turns down the easy $140K-a-month niche business
25:59 Rage is a legitimate reason to start posting
34:46 What happens once ambitious people finally "make it"
46:17 Why he calls follower counts "trash," even with 400K of his own
50:24 His most controversial post yet: turn off the news

About Cru Mahoney
Cru Mahoney didn't set out to build a personal brand. What started as a private promise to himself, running every single morning since June 13, 2018 to work through years of anxiety, turned into two years of posting the process online to almost no one. Then one video, about the things he doesn't do (drink, smoke, party), hit 53 million views and took him from 7,000 followers to 300,000 in a single month.
Connect with guest
📹 YouTube: @crumahoney
👍 Instagram: @crumahoneyWebsite: crumahoney.com/
Stay connected with me
📧 Contact: courtney@smoothmedia.co
👍 Instagram: @builtinpublicpod
👍 Instagram: @courtlynnjohnson
💼 LinkedIn: Courtney Johnson
🎶 TikTok: @courtney..johnson