Eli Lilly Retatutride Lawsuits, EP 215

Eli Lilly has filed lawsuits against multiple US companies for allegedly selling black market retatrutide and counterfeit GLP products, even before the drug's official 2027 launch. Marcos Rivera and Seamus break down what's driving gray market demand, and why the bigger story isn't the drug itself, it's what health, aesthetics, insurance incentives, and social media are shaping people to believe "better" looks like.

Time Stamps

00:00 — Fitflation intro discussion
01:20 — Client health scare
03:10 — Physique becomes monetized
04:05 — Instagram body template
05:53 — Podcasting for attention
08:26 — Trend copying spreads
10:07 — Never feeling finished
11:59 — DEXA scan surprises
12:53 — GLP cycle statistics
13:37 — Israetel's aesthetic revolution
17:02 — Psychological enough problem
18:12 — 80s action heroes
19:14 — Superhero body transformations
23:27 — Childhood self image
26:16 — Dad's arm genetics
28:38 — Maintenance feels frustrating
30:12 — Performance vs physique
32:11 — Coaching kids movement
34:33 — Fueling ultra race
37:14 — Social media anxiety
39:04 — Closing fitflation thoughts

You can find The Macro Perspective and its hosts here:

About the Podcast:

The Macro Perspective is hosted by Marcos Rivera and Seamus Sullivan, and was born from a simple but powerful mission: to help people take ownership of their health and lives. As performance health coaches, they've spent their careers empowering clients to think critically, stay curious, and make informed choices—not just in fitness, but in all aspects of life. This podcast is an extension of that mission, bringing insightful conversations that challenge, educate, and inspire.

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Jaksot(241)

KetoneIQ for Body, Brain and Business w/ Michael Brandt, EP 220

Ketones are moving from niche biohacking circles into the mainstream. Michael Brandt, CEO and co-founder of KetoneIQ, joins to explain how he built a new category—and why ketones may have a role beyon...

5 Loka 1h 11min

Brown's Gas for Energy Efficiency and Inhalation Therapy w/ George Wiseman, EP 219

George Wiseman joins Marcos and Seamus to discuss invention, mechanical problem-solving, and Brown's gas. The conversation traces Wiseman's path from fuel-efficiency experiments to claims about hydrog...

28 Syys 1h 18min

VO2 and Benchmark Body Metrics w/ Stephen Olsen, EP 218

Marcos and Seamus sit down with Stephen Olson of Benchmark Body Metrics to dig into VO2 max testing, metabolic carts, DEXA scans, blood work, and wearable accuracy. Stephen breaks down what VO2 testin...

21 Syys 1h 16min

CrowdHealth, Health Shares and Insurance, EP 217

Marcos and Seamus dig into CrowdHealth, the fast-growing healthcare crowdfunding model marketing itself as a secular, for-profit alternative to both traditional insurance and faith-based health shares...

14 Syys 39min

FitFlation In a Physique Attention Economy, EP 216

Marcos and Seamus break down how social media inflates fitness standards, why "average" now feels low, and why comparing yourself to your past self beats comparing yourself to the algorithm.Timestamps...

7 Syys 37min

Health Brand Acquisitions and Consumer Trust, EP 214

When big companies buy trusted health and food brands…Thorne, Primal Kitchen, RXBAR, Perfect Bar, Pure Encapsulations…what actually changes? Seamus and Marcos dig into how scaling shifts size, taste, ...

24 Elo 49min

Exercise Physiology for Women w/ Dr. Lauren Colenso-Semple, EP 213

In this episode, Marcos and Seamus are joined by Dr. Lauren Colenso-Semple, PhD in Integrative Physiology and Certified Strength & Conditioning Specialist. She's a researcher and science communicator ...

17 Elo 1h 12min