Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Solo week. Alex is off carving up the slopes in New Zealand (allegedly back next week — you said that last week too), which means it's just Mal, a jam-packed lineup, and a moment to mark a brutal 48 hours for pop culture that took Dolly Parton, Tim Curry and Peter Cullen within days of each other.

The story everyone's already talking about: Woolworths' Ooshies giveaway added an estimated 1.5–2 percentage points to their sales growth in the first eight weeks of FY27, and dented Coles hard enough that a month of sales growth visibly slowed — all from a rubber toy clipped onto a $30 spend.

  • Australia's music charts body ARIA has banned wholly AI-generated tracks from charts and ARIA Awards from 31 August, forcing a "substantially human-made" test after an AI-assisted Madonna cover cracked the top five.
  • A 90-year-old Mitre 10 franchise in Jimboomba, Queensland has won a Federal Court costs order clearing the way to sue Bunnings over a store opening next door.
  • Meta has agreed to pay up to $18 billion to settle a teen-safety case with 47 US states, with almost a third of that payment contingent on YouTube and TikTok matching its restrictions.
  • Woolworths' Disney Ooshies promotion shifted genuine shopping behaviour — 39% of adults and 64% of parents with kids under 18 changed where they shopped to chase them — while raising real questions about plastic waste dressed up as recycling.
  • Golf brand Callaway split from creator group Good Good within a day of a co-branded ad backlash, in what's shaping up as one of the cleanest brand safety case studies of the year.

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AI Is Making Too Many Ads

AI Is Making Too Many Ads

Episode 156 is Wednesday 7 October, and Mal is recording from a booth at WeWork Pitt Street in Sydney, still getting going after the long weekend. Alex spent hers at a packed Bunnings, photographing p...

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Rates Just Hit 4.6%. Black Friday Is Going to Be Huge

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Episode 155 is Wednesday 30 September, the last day of Q3. Adelaide can't decide if it's summer, and Mal is recording in shorts. The warm snap is pulling summer buying forward. A couple of Mal's clien...

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60% of Shoppers Won't Pay Full Price. We Trained Them.

60% of Shoppers Won't Pay Full Price. We Trained Them.

Episode 154 opens with the date, because you asked for it: Thursday 24 September. Mal is just back from eTail in Melbourne, where day one was all AI and day two was loyalty. R.M. Williams and Oz Hair ...

24 Syys 18min

Proud Poppy's Comeback, Cue's Collapse, and the RBA's Surcharge Ban: TWIE 153

Proud Poppy's Comeback, Cue's Collapse, and the RBA's Surcharge Ban: TWIE 153

Black Friday prep is well underway, and this week opened with something you don't get often on this show — genuinely good news. Tara McKeon has won back control of Proud Poppy after creditors voted to...

15 Syys 25min

Gen Z Isn't Broke, They're Just Not Buying Houses

Gen Z Isn't Broke, They're Just Not Buying Houses

Alex is back in the hot seat after two solo weeks, and it's a lean, sharp episode: five stories, no filler, in and out in twenty-odd minutes. The headline number this week belongs to Shein, whose Hong...

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Episode 150 — and Mal's flying solo this week with Alex over in New Zealand, so the proper 150th milestone celebration is on hold until next week. In the meantime, it's a big one: seven stories, four ...

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The Iconic's Profit Jumped 53%. Guess Who Paid For It.

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